Plus: A big fat Leonard Lopate debacle at WBAI, “podcasts by women, for everyone, no creeps allowed,” and publishers are building teams around smart speakers.
Plus: Shows aimed at kids seem to be doing well, the beginnings of a launch playbook for independent podcast studios, and the dangers of podcast pledge drives.
Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Doctor, Ken. "And now a word from our sponsor: Host-read ads and the play between niche and scale." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Sep. 2016. Web. 16 Apr. 2024.
APA
Doctor, K. (2016, Sep. 13). And now a word from our sponsor: Host-read ads and the play between niche and scale. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/09/and-now-a-word-from-our-sponsor-host-read-ads-and-the-play-between-niche-and-scale/
Chicago
Doctor, Ken. "And now a word from our sponsor: Host-read ads and the play between niche and scale." Nieman Journalism Lab. Last modified September 13, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/09/and-now-a-word-from-our-sponsor-host-read-ads-and-the-play-between-niche-and-scale/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/and-now-a-word-from-our-sponsor-host-read-ads-and-the-play-between-niche-and-scale/
| title = And now a word from our sponsor: Host-read ads and the play between niche and scale
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 13 September 2016
| accessdate = 16 April 2024
| ref = {{harvid|Doctor|2016}}
}}
