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“A lot of the time, diversifying content is tied to a financial decision. And while I do think that targeting black women is a very smart financial decision, it was also very important that we communicate that this is out of an authentic desire to fill a void.”
6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”
Cafébabel’s articles — all of which are available in multiple languages — inhabit a Europe where Italians might care about a climate policy issue in Portugal or Spaniards might be interested in an up-and-coming artist from Switzerland.
Ideia é aumentar o número de leitoras.
“We wanted to reach an audience we’re not reaching as well as we could.”
“Sometimes people think there is only one strategy: theirs. I think that is wrong. Everyone needs to look for their own solution.”
“We’re very strategic about where we play, because we don’t have to live quarter-to-quarter.”