In the spirit of Tronc, Elon Musk has decided to throw away more than a decade of brand equity by changing the name of Twitter to…the letter X. Imagine if more media executives followed his lead.
“If you’re looking at a metric like unique visitors, the audience for the crossword is not colossal. But if you’re looking at people who subscribe, or people who read multiple articles a month, those are groups that really value our crossword.”
When Dan Baum started spooling out the story of his ouster on Twitter in 2009, the media world was entranced — and a new kind of digital serial storytelling seemed possible.
The offer: $4.99 a month for a limited selection of stories from The New York Times, The Economist, and more. They’re the latest trying to unlock the space between $0 and a full subscription.
In the U.S., the number of full-time editorial cartoonists who hold staff positions might be dwindling, but the narrative of decline excludes a whole host of people stretching the form online in ways that weren’t possible just a few years ago.
Lichterman, Joseph. "With a giant staff for an online startup, The Boston Globe’s Stat aims to reach a global audience." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Nov. 2015. Web. 16 Apr. 2024.
APA
Lichterman, J. (2015, Nov. 4). With a giant staff for an online startup, The Boston Globe’s Stat aims to reach a global audience. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2015/11/with-a-giant-staff-for-an-online-startup-the-boston-globes-stat-aims-to-reach-a-global-audience/
Chicago
Lichterman, Joseph. "With a giant staff for an online startup, The Boston Globe’s Stat aims to reach a global audience." Nieman Journalism Lab. Last modified November 4, 2015. Accessed April 16, 2024. https://www.niemanlab.org/2015/11/with-a-giant-staff-for-an-online-startup-the-boston-globes-stat-aims-to-reach-a-global-audience/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/11/with-a-giant-staff-for-an-online-startup-the-boston-globes-stat-aims-to-reach-a-global-audience/
| title = With a giant staff for an online startup, The Boston Globe’s Stat aims to reach a global audience
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 4 November 2015
| accessdate = 16 April 2024
| ref = {{harvid|Lichterman|2015}}
}}
