The offer: $4.99 a month for a limited selection of stories from The New York Times, The Economist, and more. They’re the latest trying to unlock the space between $0 and a full subscription.
It sees service journalism as a way to build digital revenue and reach an audience interested in advice and recommendations as much as the Times’ criticism and culture coverage.
The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
Doctor, Ken. "A stormy set of revenue numbers for The New York Times (and the broader news industry)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Jul. 2014. Web. 23 Mar. 2023.
APA
Doctor, K. (2014, Jul. 29). A stormy set of revenue numbers for The New York Times (and the broader news industry). Nieman Journalism Lab. Retrieved March 23, 2023, from https://www.niemanlab.org/2014/07/a-stormy-set-of-revenue-numbers-for-the-new-york-times-and-the-broader-news-industry/
Chicago
Doctor, Ken. "A stormy set of revenue numbers for The New York Times (and the broader news industry)." Nieman Journalism Lab. Last modified July 29, 2014. Accessed March 23, 2023. https://www.niemanlab.org/2014/07/a-stormy-set-of-revenue-numbers-for-the-new-york-times-and-the-broader-news-industry/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/07/a-stormy-set-of-revenue-numbers-for-the-new-york-times-and-the-broader-news-industry/
| title = A stormy set of revenue numbers for The New York Times (and the broader news industry)
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 29 July 2014
| accessdate = 23 March 2023
| ref = {{harvid|Doctor|2014}}
}}
