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Articles tagged podcast advertising (28)

By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: The impact of bad true crime podcasts, programmatic advertising is coming for your show, and the first children’s podcast festival.
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: Podcast ad blindness, growth in the potential market for Audible Channels, and how audio ad dollars are seeking scale.
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
Plus: The economics of an independent podcast, a so-so new set of podcast advertising guidelines, and the rise of the “ear computer.”
Plus: Political podcasts get a big convention bump, WBUR tries an “audio newsletter” around fitness, and a new take on mobile podcast creation.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.