By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
Wang, Shan. "Acast wants to get new audiences “in the podcast door” with more diverse shows and better data." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jun. 2016. Web. 23 Jul. 2024.
APA
Wang, S. (2016, Jun. 24). Acast wants to get new audiences “in the podcast door” with more diverse shows and better data. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2016/06/acast-wants-to-get-new-audiences-in-the-podcast-door-with-more-diverse-shows-and-better-data/
Chicago
Wang, Shan. "Acast wants to get new audiences “in the podcast door” with more diverse shows and better data." Nieman Journalism Lab. Last modified June 24, 2016. Accessed July 23, 2024. https://www.niemanlab.org/2016/06/acast-wants-to-get-new-audiences-in-the-podcast-door-with-more-diverse-shows-and-better-data/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/06/acast-wants-to-get-new-audiences-in-the-podcast-door-with-more-diverse-shows-and-better-data/
| title = Acast wants to get new audiences “in the podcast door” with more diverse shows and better data
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 24 June 2016
| accessdate = 23 July 2024
| ref = {{harvid|Wang|2016}}
}}
