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Articles tagged podcast advertising (28)

Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.
Created by Cards Against Humanity, the network wants to connect local podcasts to local advertisers and make it a little easier for creative people to stay in town.
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”
BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?
Can podcasts maintain the intimacy of host-read ads while automating the advertising process?
Nick Quah’s terrific weekly email newsletter about the podcasting business has a new home here at Nieman Lab.
Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.