The NYU professor explains why he’s working with De Correspondent on its U.S. launch — and why figuring out a trusted membership model is key to journalism’s future.
“We no longer look at National Journal simply as a news source, but as a collection of resources, as well as a collection of experts we can turn to on occasion.”
Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
A new head-to-head competition between the Post and the Times is brewing as both papers look at expanding their audiences and revenue through digital networks and niche print products.
Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
Fueled by Rupert Murdoch’s ambitions and significant investments, The Wall Street Journal seemed to have all the momentum in its newspaper war against The New York Times. That’s changed. Why?
Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
Ellis, Justin. "Politico Pro expands into new coverage areas." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 May. 2013. Web. 16 Apr. 2024.
APA
Ellis, J. (2013, May. 10). Politico Pro expands into new coverage areas. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2013/05/politico-pro-expands-into-new-coverage-areas/
Chicago
Ellis, Justin. "Politico Pro expands into new coverage areas." Nieman Journalism Lab. Last modified May 10, 2013. Accessed April 16, 2024. https://www.niemanlab.org/2013/05/politico-pro-expands-into-new-coverage-areas/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/05/politico-pro-expands-into-new-coverage-areas/
| title = Politico Pro expands into new coverage areas
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 10 May 2013
| accessdate = 16 April 2024
| ref = {{harvid|Ellis|2013}}
}}
