Nieman Foundation at Harvard
HOME
          
LATEST STORY
Block Club Chicago offered two versions of the same breaking news story — with and without a horrifying video
ABOUT                    SUBSCRIBE
Jan. 21, 2014, 1:20 p.m.
LINK: www.adweek.com  ➚   |   Posted by: Joshua Benton   |   January 21, 2014

Lucia Moses at Adweek has the details:

Capital next month will start asking readers, following a free trial, to pay for its morning newsletters, customizable alerts and breaking news blasts. The annual fee for Capital’s three verticals — City Hall, Albany and media — will be $5,990 for up to five users after the paywall goes live. Eventually, Capital expects to sell each vertical separately.

With the media business struggling to shift its dependence from advertising to subscriber revenue, the Capital experiment will undoubtedly be watched closely.

Think of it as a New York version of Politico’s Pro product.

I tend to agree with Jim VandeHei that media will be the hardest of the three verticals to sell. But when it comes to state government (and a city government the size of New York City’s), a high-end, paid-subscription, granular-detail product strikes me as a no-brainer. If I were running a newspaper or smart online outlet that covered a state capital, I’d be launching a high-dollar premium product for lobbyists and their ilk too. Dollars by the thousand are better than dollars by the dozen, and there can be a lot of editorial rollover from the premium product to the standard one.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Block Club Chicago offered two versions of the same breaking news story — with and without a horrifying video
Readers told the nonprofit local newsroom that they appreciated the option to read an article omitting graphic video and images of 13-year-old Adam Toledo’s death.
Substack will spend $1 million to support “up to 30” local news writers
“This is not a grants program, nor is it inspired by philanthropic intent.”
Would you pay $34.99 a month to get news from Reuters.com? That’s their hope
Who deems Reuters.com so essential that they’ll pay more than two Netflixes a month for it?