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Articles tagged pricing (8)

Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
That Bezos synergy has finally kicked in. How much will it help the Post’s quest to shift from a local newspaper to a national and global news powerhouse?
At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
July 6, 2011
March 25, 2011