Nieman Foundation at Harvard
HOME
          
LATEST STORY
“This puts Black @nytimes staff in danger”: New York Times staffers band together to protest Tom Cotton’s anti-protest op-ed
ABOUT                    SUBSCRIBE
June 17, 2014, 11:56 a.m.
Business Models
LINK: digiday.com  ➚   |   Posted by: Joshua Benton   |   June 17, 2014

One theme for paywalls in 2014 is added complexity — complexity in the service of hitting a wider array of price points. The New York Times is the leading example; Sam Kirkland had a piece Friday exploring the various fares available. Eventually, the number of paying customers for an all-access model will plateau; smaller products, featuring sectioned-off portions of Times content, make sense as a Phase 2.

nytimes-cookingWith NYT Now launched at $2 a week, NYT Opinion at $1.50, and Times Premier at $2.50 over whatever else you’re paying, the final expected new Times paid product is its Cooking app, which has debuted in beta, but without a public pricing model. It’s a lovely recipe site, but there are lots of recipe sites, at least some of them lovely, and it’s been unclear (to me, at least) what a premium strategy might look like.

Digiday’s Lucia Moses has some clues:

A survey sent to subscribers hints at how that might change once the full site launches. Access to the recipe archive and features like the recipe box would continue to be free, according to the survey.

Subscribers, meanwhile, would get “premium healthy cooking” features: nutritional information for all recipes, healthy meal plans picked by Times editors, interactive grocery lists, and the ability to sort recipes saved to the recipe box based on healthy ingredients.

That’s a pretty clear upsell — and that’s before you get to the Mark-Bittman-will-be-my-friend-for-a-few-dollars-a-month angle.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
“This puts Black @nytimes staff in danger”: New York Times staffers band together to protest Tom Cotton’s anti-protest op-ed
“It has never been my expectation that every piece the New York Times publishes will confirm my personal worldview, but it was also never my expectation The Times would run an op-ed calling for state violence.”
The Philadelphia Inquirer’s journalists of color are taking a “sick and tired day” after “Buildings Matter, Too” headline
“We’re tired of shouldering the burden of dragging this 200-year-old institution kicking and screaming into a more equitable age.”
VizPol takes a cue from bird-watching apps to help journalists identify unfamiliar political symbols
Built by researchers at Columbia University’s journalism and engineering schools and launched as an invite-only beta this week, VizPol can currently recognize 52 symbols.