Nieman Foundation at Harvard
HOME
          
LATEST STORY
How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter
ABOUT                    SUBSCRIBE
June 17, 2014, 11:56 a.m.
Business Models
LINK: digiday.com  ➚   |   Posted by: Joshua Benton   |   June 17, 2014

One theme for paywalls in 2014 is added complexity — complexity in the service of hitting a wider array of price points. The New York Times is the leading example; Sam Kirkland had a piece Friday exploring the various fares available. Eventually, the number of paying customers for an all-access model will plateau; smaller products, featuring sectioned-off portions of Times content, make sense as a Phase 2.

nytimes-cookingWith NYT Now launched at $2 a week, NYT Opinion at $1.50, and Times Premier at $2.50 over whatever else you’re paying, the final expected new Times paid product is its Cooking app, which has debuted in beta, but without a public pricing model. It’s a lovely recipe site, but there are lots of recipe sites, at least some of them lovely, and it’s been unclear (to me, at least) what a premium strategy might look like.

Digiday’s Lucia Moses has some clues:

A survey sent to subscribers hints at how that might change once the full site launches. Access to the recipe archive and features like the recipe box would continue to be free, according to the survey.

Subscribers, meanwhile, would get “premium healthy cooking” features: nutritional information for all recipes, healthy meal plans picked by Times editors, interactive grocery lists, and the ability to sort recipes saved to the recipe box based on healthy ingredients.

That’s a pretty clear upsell — and that’s before you get to the Mark-Bittman-will-be-my-friend-for-a-few-dollars-a-month angle.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter
A new Reuters Institute report finds that editorial standards and journalistic practices may be less important for trust in news than audience impressions about brand reputations and the look and feel of how information is presented.
Facing “unprecedented demand,” The Dart Center for Journalism and Trauma expands (and adapts) its offerings
“We were changed by the practicalities of the pandemic. But we’re also changed by a radical shift of awareness in journalism of the challenges of covering these events, and the psychological costs to journalists of unremitting stress.”
Facebook is going to ask you more often what you want in your News Feed
“Is this post worth your time?” (Or is it at least a picture of people hugging?)