reader revenue » Nieman Journalism Lab » Pushing to the Future of Journalism

Articles tagged reader revenue (22)

Sarah ScireJanuary 28, 2020

Scroll promises a better Internet for users and more money for publishers, all for just five bucks

Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”

Joshua BentonOctober 16, 2019

The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty

You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.

Matt SkibinskiOctober 7, 2019

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”

Aiming for its next million supporters, The Guardian launches a major “affinity campaign”

Joshua BentonJuly 31, 2019

The L.A. Times’ disappointing digital numbers show the game’s not just about drawing in subscribers — it’s about keeping them

We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.

Christine SchmidtMay 9, 2019

Is your organization thinking about membership? Take some ideas (and maybe some money) from the Membership Puzzle Project

“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”

HuffPost is the latest digital media company to give membership a shot

Christine SchmidtFebruary 20, 2019

How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more

Exclusive podcasts, tightened paywalls, and just plain asking each played a part.

More than 240,000 people donated to nonprofit newsrooms via NewsMatch in 2018 (50,000 for the first time)

Joshua BentonJanuary 28, 2019

Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)

Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.

Older articles