Nieman Foundation at Harvard
HOME
          
LATEST STORY
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform
ABOUT                    SUBSCRIBE

Articles tagged reader revenue (17)

“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“Attitudes about newsroom collaboration are improving but it can feel like an uphill push sometimes.”
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”