We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
Schmidt, Christine. "Collaboration and insights: Here’s what you missed at two useful journalism conferences last week." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 May. 2018. Web. 18 Sep. 2019.
APA
Schmidt, C. (2018, May. 14). Collaboration and insights: Here’s what you missed at two useful journalism conferences last week. Nieman Journalism Lab. Retrieved September 18, 2019, from https://www.niemanlab.org/2018/05/collaboration-and-insights-heres-what-you-missed-at-two-useful-journalism-conferences-last-week/
Chicago
Schmidt, Christine. "Collaboration and insights: Here’s what you missed at two useful journalism conferences last week." Nieman Journalism Lab. Last modified May 14, 2018. Accessed September 18, 2019. https://www.niemanlab.org/2018/05/collaboration-and-insights-heres-what-you-missed-at-two-useful-journalism-conferences-last-week/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/05/collaboration-and-insights-heres-what-you-missed-at-two-useful-journalism-conferences-last-week/
| title = Collaboration and insights: Here’s what you missed at two useful journalism conferences last week
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 14 May 2018
| accessdate = 18 September 2019
| ref = {{harvid|Schmidt|2018}}
}}
