Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Feb. 2018. Web. 23 Apr. 2019.
APA
Bilton, R. (2018, Feb. 5). “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing. Nieman Journalism Lab. Retrieved April 23, 2019, from https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
Chicago
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Last modified February 5, 2018. Accessed April 23, 2019. https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
| title = “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 5 February 2018
| accessdate = 23 April 2019
| ref = {{harvid|Bilton|2018}}
}}
