“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
Owen, Laura Hazard. "Here’s a simple way to figure out which of your readers are most likely to subscribe." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 2 Oct. 2018. Web. 21 Nov. 2019.
APA
Owen, L. (2018, Oct. 2). Here’s a simple way to figure out which of your readers are most likely to subscribe. Nieman Journalism Lab. Retrieved November 21, 2019, from https://www.niemanlab.org/2018/10/heres-a-simple-way-to-figure-out-which-of-your-readers-are-most-likely-to-subscribe/
Chicago
Owen, Laura Hazard. "Here’s a simple way to figure out which of your readers are most likely to subscribe." Nieman Journalism Lab. Last modified October 2, 2018. Accessed November 21, 2019. https://www.niemanlab.org/2018/10/heres-a-simple-way-to-figure-out-which-of-your-readers-are-most-likely-to-subscribe/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/10/heres-a-simple-way-to-figure-out-which-of-your-readers-are-most-likely-to-subscribe/
| title = Here’s a simple way to figure out which of your readers are most likely to subscribe
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 2 October 2018
| accessdate = 21 November 2019
| ref = {{harvid|Owen|2018}}
}}
