Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
Schmidt, Christine. "How can local independent news orgs build successful membership programs?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Apr. 2018. Web. 21 May. 2019.
APA
Schmidt, C. (2018, Apr. 6). How can local independent news orgs build successful membership programs?. Nieman Journalism Lab. Retrieved May 21, 2019, from https://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/
Chicago
Schmidt, Christine. "How can local independent news orgs build successful membership programs?." Nieman Journalism Lab. Last modified April 6, 2018. Accessed May 21, 2019. https://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/
| title = How can local independent news orgs build successful membership programs?
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 6 April 2018
| accessdate = 21 May 2019
| ref = {{harvid|Schmidt|2018}}
}}
