Nieman Foundation at Harvard
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Five years in, Scalawag is reframing who gets included in “the South” (and how to build a business off it)
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Articles tagged reader revenue (21)

You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.