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Articles tagged Reuters Institute for the Study of Journalism (85)

Social natives ≠ digital natives.
“We find that many people are becoming increasingly disconnected from news.”
From headlines to familiarity with news brands, people generally not tuned into the news use six main cues to decide which stories to trust.
Local news’ bundling of hard news, soft news, and other information used to be a major selling point, but the audience now believes there are better sources elsewhere for most of it.
In the U.S., for instance, self-reported interest in the news declined by 11%. But Americans are also more likely to pay for news than those in many other countries.
A new Reuters Institute report finds that editorial standards and journalistic practices may be less important for trust in news than audience impressions about brand reputations and the look and feel of how information is presented.