social media optimization | Nieman Journalism Lab

Articles tagged social media optimization (11)

Gabe BullardJuly 7, 2017

Here’s what happened the last time audio producers got better data

When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?

Want more responses to a social media post? Pay attention to when (and where) you’re posting

Michael RostonJanuary 22, 2015

Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk

The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.

Joshua BentonMay 5, 2014

The new L.A. Times redesign would like to write that tweet for you, thank you very much

The new site gives users several prewritten tweets to choose from at the top of an article and continues the shift toward an article-page-centric ethos for digital news design.

Joshua BentonFebruary 11, 2014

Are publishers overselling social traffic at the expense of search? A dialogue with Danny Sullivan

“We’re producing journalism which is distributed through channels, as opposed to publications. That’s the fundamental change and the key to understanding how to survive the change.”

Michael RostonJanuary 6, 2014

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @nytimes in 2013.

Presetting how your article gets tweeted

This headline about The Atlantic is not search-engine optimized

Ken DoctorOctober 6, 2011

The Newsonomics of f8

Why are publishers playing Facebook’s game? What’s in it for them?

February 28, 2011

“Like,” “share,” and “recommend”: How the warring verbs of social media will influence the news’ future

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