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Articles tagged Spanish (16)

The New York Times, BuzzFeed, HuffPost, El País, and others have all retrenched from the country in various ways recently. But Business Insider sees potential in reaching younger, upwardly mobile Mexicans.
And do it in two languages. “The stories are bubbling up from the local reporters who are living and covering these beats and can tell them with the nuance, context, and perspective that brings an authenticity to the national audience.”
“I think people in the Spanish-speaking world want to know about what’s happening everywhere, in France, in the U.S., with Brexit, and of course what’s happening with Ecuador, the protests happening in Colombia…It’s a kind of global podcast in Spanish.”
“It’s impossible to understand the future of this country if you don’t understand it bilingually. It makes no sense for us not to look at both languages.”
Spanish-language journalism programs are few and far between in the U.S., but CUNY’s is well-positioned right out of the gate. One upcoming challenge: fundraising.
It’s also translating one of its cornerstone field guides to North American birds: “If you’re a Spanish speaker and wanted to look up birds in Spanish, there was really nowhere online where you could go and search for that information.”
The New York Times en Español is the Times’ latest attempt to grow its audience internationally.
Sixty-two percent of Hispanic-American adults are bilingual, and as more young people come to prefer reading in English, the paper is being forced to adapt.
The app, named Bridge, is meant to solve “a problem that’s a flaw with the way Facebook and Twitter currently operate.”
It’s an effort to find international growth through translation: “Cobertura global de The New York Times en español. Noticias, arte, negocios, tecnología y más.”