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Articles tagged sponsored content (36)

The majority of Pictoline’s revenue — it’s profitable and brought in $1 million last year — now comes from creating sponsored illustrations for advertisers.
La mayoría de los ingresos de la empresa con sede en México provienen de contenidos visuales patrocinados por anunciantes. Son rentables: generaron 1 millón de dólares el año pasado.
“Publishers hate these companies but make too much money from them to stop working with them.”
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
Flipping the Q&A into an A&Q: “Where are the interesting, unresolved, complex, nuanced questions?”