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Is the news industry ready for another pivot to video?
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Articles tagged sponsored content (38)

“We have created this podcast as an easy way for any parent, citizen, or interested party to get the highlights, and our take, on what happened last night at School Committee.”
“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”
The majority of Pictoline’s revenue — it’s profitable and brought in $1 million last year — now comes from creating sponsored illustrations for advertisers.
La mayoría de los ingresos de la empresa con sede en México provienen de contenidos visuales patrocinados por anunciantes. Son rentables: generaron 1 millón de dólares el año pasado.
“Publishers hate these companies but make too much money from them to stop working with them.”
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.