By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Quah, Nicholas. "Pandora wants to map the “podcast genome” so it can recommend your next favorite show." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Nov. 2018. Web. 24 Jan. 2020.
APA
Quah, N. (2018, Nov. 13). Pandora wants to map the “podcast genome” so it can recommend your next favorite show. Nieman Journalism Lab. Retrieved January 24, 2020, from https://www.niemanlab.org/2018/11/pandora-wants-to-map-the-podcast-genome-so-it-can-recommend-your-next-favorite-show/
Chicago
Quah, Nicholas. "Pandora wants to map the “podcast genome” so it can recommend your next favorite show." Nieman Journalism Lab. Last modified November 13, 2018. Accessed January 24, 2020. https://www.niemanlab.org/2018/11/pandora-wants-to-map-the-podcast-genome-so-it-can-recommend-your-next-favorite-show/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/11/pandora-wants-to-map-the-podcast-genome-so-it-can-recommend-your-next-favorite-show/
| title = Pandora wants to map the “podcast genome” so it can recommend your next favorite show
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 13 November 2018
| accessdate = 24 January 2020
| ref = {{harvid|Quah|2018}}
}}
