Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Owen, Laura Hazard. "“We realized Spotify for news was exactly the wrong thing to do.” Here’s what Kinzen is doing instead." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Aug. 2019. Web. 8 Jul. 2020.
APA
Owen, L. (2019, Aug. 28). “We realized Spotify for news was exactly the wrong thing to do.” Here’s what Kinzen is doing instead. Nieman Journalism Lab. Retrieved July 8, 2020, from https://www.niemanlab.org/2019/08/we-realized-spotify-for-news-was-exactly-the-wrong-thing-to-do-heres-what-kinzen-is-doing-instead/
Chicago
Owen, Laura Hazard. "“We realized Spotify for news was exactly the wrong thing to do.” Here’s what Kinzen is doing instead." Nieman Journalism Lab. Last modified August 28, 2019. Accessed July 8, 2020. https://www.niemanlab.org/2019/08/we-realized-spotify-for-news-was-exactly-the-wrong-thing-to-do-heres-what-kinzen-is-doing-instead/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/08/we-realized-spotify-for-news-was-exactly-the-wrong-thing-to-do-heres-what-kinzen-is-doing-instead/
| title = “We realized Spotify for news was exactly the wrong thing to do.” Here’s what Kinzen is doing instead
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 28 August 2019
| accessdate = 8 July 2020
| ref = {{harvid|Owen|2019}}
}}
