Plus: The BBC’s problems with race continue, Freakonomics Radio expands, Spotify is hiring for a head of audiobooks, and what it’s like to make a sports podcast right now.
Plus: What Spotify wants premium advertising to sound like, claims of systemic racism at PRX, BBC pushes for podcast audiences in Africa, and can Serial stay special?
Plus: What the Times paid for Serial, Spotify thinks that what podcasts need is more video, Headgum raises $2 million, transnational Asian podcasts, and more.
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Quah, Nicholas. "With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Jan. 2020. Web. 15 Jan. 2021.
APA
Quah, N. (2020, Jan. 9). With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting. Nieman Journalism Lab. Retrieved January 15, 2021, from https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/
Chicago
Quah, Nicholas. "With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting." Nieman Journalism Lab. Last modified January 9, 2020. Accessed January 15, 2021. https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/
| title = With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 9 January 2020
| accessdate = 15 January 2021
| ref = {{harvid|Quah|2020}}
}}
