Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Quah, Nicholas. "Spotify is still hungry for podcast companies, gobbling up Parcast." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Mar. 2019. Web. 16 Apr. 2024.
APA
Quah, N. (2019, Mar. 26). Spotify is still hungry for podcast companies, gobbling up Parcast. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2019/03/spotify-is-still-hungry-for-podcast-companies-gobbling-up-parcast/
Chicago
Quah, Nicholas. "Spotify is still hungry for podcast companies, gobbling up Parcast." Nieman Journalism Lab. Last modified March 26, 2019. Accessed April 16, 2024. https://www.niemanlab.org/2019/03/spotify-is-still-hungry-for-podcast-companies-gobbling-up-parcast/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/03/spotify-is-still-hungry-for-podcast-companies-gobbling-up-parcast/
| title = Spotify is still hungry for podcast companies, gobbling up Parcast
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 26 March 2019
| accessdate = 16 April 2024
| ref = {{harvid|Quah|2019}}
}}
