Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Quah, Nicholas. "Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Feb. 2019. Web. 30 Mar. 2023.
APA
Quah, N. (2019, Feb. 6). Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform. Nieman Journalism Lab. Retrieved March 30, 2023, from https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/
Chicago
Quah, Nicholas. "Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform." Nieman Journalism Lab. Last modified February 6, 2019. Accessed March 30, 2023. https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/02/anchor-too-with-a-second-big-acquisition-spotify-shows-its-serious-about-podcasts-as-both-producer-and-platform/
| title = Anchor too? With a second big acquisition, Spotify shows it’s serious about podcasts — as both producer and platform
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 6 February 2019
| accessdate = 30 March 2023
| ref = {{harvid|Quah|2019}}
}}
