His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Plus: Shows aimed at kids seem to be doing well, the beginnings of a launch playbook for independent podcast studios, and the dangers of podcast pledge drives.
Quah, Nicholas. "Is Spotify’s move into original podcasts a pure platform play or something more open?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Feb. 2017. Web. 25 Jul. 2024.
APA
Quah, N. (2017, Feb. 28). Is Spotify’s move into original podcasts a pure platform play or something more open?. Nieman Journalism Lab. Retrieved July 25, 2024, from https://www.niemanlab.org/2017/02/is-spotifys-move-into-original-podcasts-a-pure-platform-play-or-something-more-open/
Chicago
Quah, Nicholas. "Is Spotify’s move into original podcasts a pure platform play or something more open?." Nieman Journalism Lab. Last modified February 28, 2017. Accessed July 25, 2024. https://www.niemanlab.org/2017/02/is-spotifys-move-into-original-podcasts-a-pure-platform-play-or-something-more-open/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/02/is-spotifys-move-into-original-podcasts-a-pure-platform-play-or-something-more-open/
| title = Is Spotify’s move into original podcasts a pure platform play or something more open?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 28 February 2017
| accessdate = 25 July 2024
| ref = {{harvid|Quah|2017}}
}}
