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Facebook will spend less time policing “Men are trash” content, more time taking down “Worst of the Worst”
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Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
Plus: RedCircle wants to build monetization for podcasting’s middle class, Gastropod turns five, and adventures in music licensing.
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.