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Newsonomics: The McClatchy auction ends not with a bang, but only more whimpers
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“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
Plus: RedCircle wants to build monetization for podcasting’s middle class, Gastropod turns five, and adventures in music licensing.
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
“It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
“Right now, there isn’t actually a specific bug that is happening. That’s what’s driving us a little crazy.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.