“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Wang, Shan. "Thanks to California, a news site (or other business) now has to let you cancel your subscription online." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Jul. 2018. Web. 16 Jul. 2019.
APA
Wang, S. (2018, Jul. 3). Thanks to California, a news site (or other business) now has to let you cancel your subscription online. Nieman Journalism Lab. Retrieved July 16, 2019, from https://www.niemanlab.org/2018/07/thanks-to-california-a-news-site-or-other-business-now-has-to-let-you-cancel-your-subscription-online/
Chicago
Wang, Shan. "Thanks to California, a news site (or other business) now has to let you cancel your subscription online." Nieman Journalism Lab. Last modified July 3, 2018. Accessed July 16, 2019. https://www.niemanlab.org/2018/07/thanks-to-california-a-news-site-or-other-business-now-has-to-let-you-cancel-your-subscription-online/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/thanks-to-california-a-news-site-or-other-business-now-has-to-let-you-cancel-your-subscription-online/
| title = Thanks to California, a news site (or other business) now has to let you cancel your subscription online
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 3 July 2018
| accessdate = 16 July 2019
| ref = {{harvid|Wang|2018}}
}}
