“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
Schmidt, Christine. "The hit podcast In the Dark is bringing “meaningful interactions” — and money — to the investigation." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Jul. 2018. Web. 22 Jan. 2020.
APA
Schmidt, C. (2018, Jul. 19). The hit podcast In the Dark is bringing “meaningful interactions” — and money — to the investigation. Nieman Journalism Lab. Retrieved January 22, 2020, from https://www.niemanlab.org/2018/07/the-hit-podcast-in-the-dark-is-bringing-meaningful-interactions-and-money-to-the-investigation/
Chicago
Schmidt, Christine. "The hit podcast In the Dark is bringing “meaningful interactions” — and money — to the investigation." Nieman Journalism Lab. Last modified July 19, 2018. Accessed January 22, 2020. https://www.niemanlab.org/2018/07/the-hit-podcast-in-the-dark-is-bringing-meaningful-interactions-and-money-to-the-investigation/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/the-hit-podcast-in-the-dark-is-bringing-meaningful-interactions-and-money-to-the-investigation/
| title = The hit podcast In the Dark is bringing “meaningful interactions” — and money — to the investigation
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 19 July 2018
| accessdate = 22 January 2020
| ref = {{harvid|Schmidt|2018}}
}}
