There’s one feature that could be very useful for journalists and other Twitter packrats, but otherwise, it’s kinda meh. (And no, that’s not a real edit button.)
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Schmidt, Christine. "How Piano built a propensity paywall for publishers — and what it’s learned so far." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Aug. 2019. Web. 26 Jan. 2022.
APA
Schmidt, C. (2019, Aug. 6). How Piano built a propensity paywall for publishers — and what it’s learned so far. Nieman Journalism Lab. Retrieved January 26, 2022, from https://www.niemanlab.org/2019/08/how-piano-built-a-propensity-paywall-for-publishers-and-what-its-learned-so-far/
Chicago
Schmidt, Christine. "How Piano built a propensity paywall for publishers — and what it’s learned so far." Nieman Journalism Lab. Last modified August 6, 2019. Accessed January 26, 2022. https://www.niemanlab.org/2019/08/how-piano-built-a-propensity-paywall-for-publishers-and-what-its-learned-so-far/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/08/how-piano-built-a-propensity-paywall-for-publishers-and-what-its-learned-so-far/
| title = How Piano built a propensity paywall for publishers — and what it’s learned so far
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 6 August 2019
| accessdate = 26 January 2022
| ref = {{harvid|Schmidt|2019}}
}}
