Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Schmidt, Christine. "How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 Feb. 2019. Web. 5 Dec. 2020.
APA
Schmidt, C. (2019, Feb. 20). How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more. Nieman Journalism Lab. Retrieved December 5, 2020, from https://www.niemanlab.org/2019/02/how-tribune-publishing-the-guardian-and-slate-tackled-reader-revenue-by-valuing-their-journalism-more/
Chicago
Schmidt, Christine. "How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more." Nieman Journalism Lab. Last modified February 20, 2019. Accessed December 5, 2020. https://www.niemanlab.org/2019/02/how-tribune-publishing-the-guardian-and-slate-tackled-reader-revenue-by-valuing-their-journalism-more/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/02/how-tribune-publishing-the-guardian-and-slate-tackled-reader-revenue-by-valuing-their-journalism-more/
| title = How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 20 February 2019
| accessdate = 5 December 2020
| ref = {{harvid|Schmidt|2019}}
}}
