Nieman Foundation at Harvard
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This former HBO executive is trying to use dramatic techniques to highlight the injustice in criminal justice
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Plus: RedCircle wants to build monetization for podcasting’s middle class, Gastropod turns five, and adventures in music licensing.
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
“It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
“Right now, there isn’t actually a specific bug that is happening. That’s what’s driving us a little crazy.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”