There’s one feature that could be very useful for journalists and other Twitter packrats, but otherwise, it’s kinda meh. (And no, that’s not a real edit button.)
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Schmidt, Christine. "Facebook is offering new subscription tools for publishers via Instant Articles." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Jun. 2019. Web. 20 Jun. 2021.
APA
Schmidt, C. (2019, Jun. 4). Facebook is offering new subscription tools for publishers via Instant Articles. Nieman Journalism Lab. Retrieved June 20, 2021, from https://www.niemanlab.org/2019/06/facebook-is-offering-new-subscription-tools-for-publishers-via-instant-articles/
Chicago
Schmidt, Christine. "Facebook is offering new subscription tools for publishers via Instant Articles." Nieman Journalism Lab. Last modified June 4, 2019. Accessed June 20, 2021. https://www.niemanlab.org/2019/06/facebook-is-offering-new-subscription-tools-for-publishers-via-instant-articles/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/06/facebook-is-offering-new-subscription-tools-for-publishers-via-instant-articles/
| title = Facebook is offering new subscription tools for publishers via Instant Articles
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 4 June 2019
| accessdate = 20 June 2021
| ref = {{harvid|Schmidt|2019}}
}}
