“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Wang, Shan. "More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Jul. 2018. Web. 24 Sep. 2019.
APA
Wang, S. (2018, Jul. 9). More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform. Nieman Journalism Lab. Retrieved September 24, 2019, from https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/
Chicago
Wang, Shan. "More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform." Nieman Journalism Lab. Last modified July 9, 2018. Accessed September 24, 2019. https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/
| title = More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 9 July 2018
| accessdate = 24 September 2019
| ref = {{harvid|Wang|2018}}
}}
