“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Just for starters, the Globe will have an expanding hub of coverage online, more live events, and a high-priced premium subscription newsletter for industry professionals.
The podcast has found opportunity with a donors-only Facebook group. Its second-season subject Curtis Flowers is still in prison, on death row — so “giving somebody a mug for donating doesn’t feel right.”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
“What I’m trying to figure out is, what are the proxies for deeper engagement — what are the proxies for repeated use and habituation in a place like this?…Readers are not going to read 100 Australia stories. So what’s the right mix?”
Wang, Shan. "As The New York Times extends its reach across countries (and languages and cultures), it looks to locals for guidance." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 2 Jul. 2018. Web. 25 Apr. 2019.
APA
Wang, S. (2018, Jul. 2). As The New York Times extends its reach across countries (and languages and cultures), it looks to locals for guidance. Nieman Journalism Lab. Retrieved April 25, 2019, from https://www.niemanlab.org/2018/07/as-the-new-york-times-extends-its-reach-across-countries-and-languages-and-cultures-it-looks-to-locals-for-guidance/
Chicago
Wang, Shan. "As The New York Times extends its reach across countries (and languages and cultures), it looks to locals for guidance." Nieman Journalism Lab. Last modified July 2, 2018. Accessed April 25, 2019. https://www.niemanlab.org/2018/07/as-the-new-york-times-extends-its-reach-across-countries-and-languages-and-cultures-it-looks-to-locals-for-guidance/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/as-the-new-york-times-extends-its-reach-across-countries-and-languages-and-cultures-it-looks-to-locals-for-guidance/
| title = As The New York Times extends its reach across countries (and languages and cultures), it looks to locals for guidance
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 2 July 2018
| accessdate = 25 April 2019
| ref = {{harvid|Wang|2018}}
}}
