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Can perennial hopes for local news co-ops ever turn into reality?
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On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Power to the people (who hate talking on phones).
“What I’m trying to figure out is, what are the proxies for deeper engagement — what are the proxies for repeated use and habituation in a place like this?…Readers are not going to read 100 Australia stories. So what’s the right mix?”
“Is it a tech story? Is it a business and tech or policy and politics story, is it a cultural story? Well, it’s actually all the above: The impact of technology on the cognitive, economic, and political ways we live is quite transformative.”
Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“We wanted to focus on neighborhoods and we wanted to have a membership model. We didn’t get to do it our way at DNA, at least on the business side. So we said, ‘Let’s just do it our way now.'”