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Articles tagged subscriptions (121)

For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
Plus: RedCircle wants to build monetization for podcasting’s middle class, Gastropod turns five, and adventures in music licensing.
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
“It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
“Right now, there isn’t actually a specific bug that is happening. That’s what’s driving us a little crazy.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”