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Articles tagged verticals (10)

“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
A website focused solely on the joys of breakfast? Duh, of course there’s more to it than that.
The Times doesn’t want to be “so serious all the time that you end up being just a dreadful bore at the dinner party, you know? Nobody wants that, either. We want to be entertaining as well, we want to have some fun. It doesn’t have to all be heavy and brooding.”
The Times’ nine-month-old project has shifted its content mix as it tries to reach audiences both in South Asia and in the Indian diaspora.
February 1, 2011
November 22, 2010
June 14, 2010