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Articles tagged WBUR (61)

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When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: Panoply grabs some big partners, question marks at Acast, and success in local podcasting through Hearken.
The Bay Area public media giant has launched a series of programs to try to introduce innovation at all commitment levels — from an eight-week bootcamp to lunchtime talks.
With its BizLab project, the radio station has launched experiments in product management, station analytics, and blockchained music — all tying together today in a email-based podcast about exercise.
Plus: Political podcasts get a big convention bump, WBUR tries an “audio newsletter” around fitness, and a new take on mobile podcast creation.
Plus: A look at the podcast network Relay FM, Questlove gets a new gig, and new open tools for transcriptions and tagging.
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”