Nieman Foundation at Harvard
“Why not be all the way in?” How publishers are using Facebook Instant Articles
ABOUT                    SUBSCRIBE
April 2, 2009, 9:31 a.m.

A Twitter workshop for journalists

I did a workshop about Twitter yesterday for some of the journalists I work with at the Globe and Mail, and uploaded it to our internal wiki — and then I figured I might as well upload it to Slideshare so others could see it as well. I’ve embedded it in this post, and you are free to share it or download it as you wish. I took a couple of slides out that had Globe-related traffic data in them — traffic pushed to stories by Twitter — but other than that it’s as I gave it (without my witty commentary, of course). I’m happy to say that while there was a range of knowledge in the room when it came to Twitter and social media, from a general familiarity to virtual nothing at all, I detected a lot of openness to the idea of using such tools to connect with readers in different ways.

I tried to make a number of points in the workshop, among them that Twitter is extremely simple to use (so why not give it a shot); that yes, it has a silly name, but that doesn’t mean it can’t be useful or valuable (Google had a silly name at one point too); that it is a great way of a) reaching out to and connecting with users, b) promoting our stories and c) finding sources for stories (otherwise known as “real people”); and that there are a number of tools that can make it even more useful (Tweetdeck, etc.). I also noted that you really only get out of it what you are prepared to put into it, and that the experience depends a lot on whom you choose to follow. And just to drive the point about promoting our stories home, I noted that our most-read story ever appears to have racked up a lot of those views because of Twitter.

POSTED     April 2, 2009, 9:31 a.m.
Show comments  
Show tags
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
“Why not be all the way in?” How publishers are using Facebook Instant Articles
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
How did the GE-branded podcast The Message hit No. 1 on iTunes? In part, by sounding nothing like an ad
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”
What to read next
How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Los Angeles Times
Animal Político
San Francisco Chronicle
The Wall Street Journal
The Christian Science Monitor
Public Radio International
Franklin Center