A model that is also being considered in this mix, but few know much about, is the reuse/share model. It is one that we have been promoting and is successfully used primarily by B2B publishers.

In short, the value of content (including news content) increases in proportion to the number of people it is shared with. One of the best ways to monetize content is when it is emailed, printed, posted, saved, or otherwise reused or shared. Most publishers completely miss the boat on this score, trying to monetize first-use views. In fact, our projections show that most publishers will make significantly more money from reuse and site-to-site posting (syndication), then they will from pay-wall subscriptions. Who wants to pay for news they won’t read and don’t care about?

The newspaper industry has not figured it out yet. They have no history with how to monetize after the news has been first published. Paywalls won’t work for the vast majority of news. A reuse model is their best hope.

The reuse/share model is discussed in more detail in these two papers. I would be happy to provide more insight and examples if you email me.

http://info.icopyright.com/vision_for_copyright.htm

http://info.icopyright.com/article-tools-whitepaper.asp

I am continually mystified that the newspaper business can’t seem to face what’s really broken. The problem is ad revenue. The problem is that display advertising, whether in print or on TV or online, doesn’t work. As Vivek Shah, president of Time Digital, recently told Ad Age: “This is important. Display advertising is how we all make money…and it needs to be re-imagined because it’s not really working.” It’s time to close the sales departments and replace them with marketing services agencies that can create cross-platform experiences to solve advertisers problems. Sorry. But it’s true. For more: http://bit.ly/1BxuGe

I want to know when will this time/phase come for Indian Newspaper giants.

As for the paid model,, perhaps 95% of content must be free and charge for 5% of the remaining premium content, and stringent laws must be in place for plagarism, copyediting , un authorised usage, publication and re publication without syndication.

Even syndication per story eg: 50 cents a story to each could be explored.

After reading, then re-reading, the API report, I remain unable to resolve the following glaring contradictions:

1. “Consumers perceive that content produced by news organizations is valuable to them.”

To many, printed news (paper or digital) is a type of freely-available entertainment, useful when you’re in a place that doesn’t have TV or internet, or when you’re surfing at work.

The number of users willing to pay for news is, as we all know, dwindling.

After the newspaper industry has finished consolidating, laying off, and collapsing, there will probably be equilibrium between the remaining players and available ad dollars – my lame prediction.

2. “Consumers will actually make content purchases when they are confronted with many free options.”

I’m still laughing. Not going to happen, particularly when you realize that today’s kids (under age 35) have been weaned on freebie digital culture. “I pay $50/mo for my internet connection, why do I have to pay for news?!” is the reaction I keep witnessing.

I am having problems with the navigation in Chrome

http://thinkforwrite.com/Article/The-Great-Fire-of-Bungay/190813