HOME
          
LATEST STORY
Prairie news companion: Why The Tulsa Frontier thinks it can succeed with a hard paywall and no ads
ABOUT                    SUBSCRIBE
Sept. 28, 2010, noon

“The news we get is McDonald’s”: Communications scholar Pablo Boczkowski on imitation in the news

As journalists, and as users of the web, we have ample opportunity to be creative. There are tons of stories out there — many more than there are, at any moment, journalists to cover them. In fact, the most common worry you hear in our little future-of-news sphere has nothing to do with a dearth of stories…it’s that important stories might go uncovered.

Why, then, is there so much imitation — repetition — redundancy — in our professional media ecosystem?

Pablo Boczkowski, a communications studies professor at Northwestern, has literally written the book on that question. News at Work: Imitation in an Age of Information Abundance explores the matter (more accurately: the problem) of redundancy. And at a talk yesterday at Harvard’s Kennedy School, part of the STS Circle series of interdisciplinary discussion, Boczkowski highlighted one particularly fascinating element of the book: the paradox that an increase in the volume of information available to us is occasioning a decrease in the diversity of news’ content. We’re increasingly getting from news organizations, and producing, what Boczkowski calls “homogenized news.”

Boczkowski’s research, I should note, was limited to two mainstream newspapers, Clarín and La Nación — in Argentina. And its content analyses, which examined 927 print and 1,620 online articles, were conducted between 2005 and 2007, as was its ethnographic study of the newsrooms and consumers in question. So, grain of salt, etc.

Still, though, the study and its findings highlight a phenomenon we see implicitly, if anecdotally: a kind of group-think among journalistic brands occasioning imitation and replication. “Pack journalism,” as it were, applied to content itself. As Pew’s State of the News Media report put it in 2006, “The new paradox of journalism is more outlets covering fewer stories.”

Boczkowski attributes this phenomenon to factors both structural and situational. While, in the past, news organizations were, for the most part, aware of their competitors’ stories only after they were published, the web allows outlets to monitor each others’ content in real time. The increase of their online presence has occasioned a “lifting of the veil of opacity in the social field,” Boczkowski put it; news organizations now have a window into the workings of competitors that is pretty much always open.

And they’ve instituted processes to keep their gaze trained on those competitors. The papers Boczkowski studied have introduced a role in their staffs that they call the “cablera” (loose translation: “the cable guy”): someone who sits in the center of the newsroom, all day (lunch eaten at desk), and whose job it is to monitor the web, radio transcripts, cable feeds, and, of course, competitors’ websites. Constantly. The cablera then sends relevant updates, via IM, to staffers — resulting, Boczkowski said, in a kind of “constant bombardment” on all sides. And staffers, in turn — with the help of the information provided by the cable guy — are expected to produce six to eight stories a day, in addition to updating the existing ones as needed.

It’s an environment, in other words, that lends itself implicitly to story imitation — as, really, a matter of pure pragmatism. Creativity requires time; the brand of “churnalism” (or, more recently, “hamster-wheel journalism“) that the studied papers seem to expect of their reporters, Boczkowski argues, drives content replication — and, thus, homogenization. Add that to the cultural incentives toward imitation — essentially, there’s a downside risk in missing a story that competitors have, without a countervailing risk for being repetitive — and you have an environment that encourages cross-outlet homogeneity. And, conversely, discourages creativity, enterprise, and innovation.

Which is particularly unfortunate, Boczkowski said, because — in addition to the obvious structural problems that encroaching homogenization creates for and among news organizations — audiences want variety. Particularly now, when the web allows readers to create for themselves a self-selected buffet plate of content to consume, redundancy seems…redundant. “You get everything from the same wool,” Vanina, a 40-year-old teacher, lamented to Boczkowski during an interview. She sensed “something monopolistic” in the news, she told him…which led in turn, she said, to a sense of claustrophobia and confinement. As Boczkowski put it yesterday: “The news we get is McDonald’s.” Sure, we might get some local variation among publications…but “the underlying principle, and the underlying food, is more or less the same.”

POSTED     Sept. 28, 2010, noon
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Prairie news companion: Why The Tulsa Frontier thinks it can succeed with a hard paywall and no ads
Launched by the former publisher of The Tulsa World, The Frontier is betting on a high-subscription-cost model — $30 per month! — to reach a core group of civically engaged locals.
Open-mic journalism: How The Arizona Republic found success with storytelling events
The four-year-old program has helped boost the newspaper’s events business and helped strengthen relationships with the community through nights of storytelling.
Newsonomics: Buying Yelp — and making it the next core of the local news and information business
The pricetag would be high, but it might be worth it to reassemble one part of the old newspaper bundle — tying together local news and local services.
What to read next
953
tweets
The State of the News Media 2015: Newspapers ↓, smartphones ↑
The annual omnibus report from Pew outlines a story of continued trends more than radical change.
561The Upshot uses geolocation to push readers deeper into data
The New York Times story changes its text depending on where you’re reading it: “It’s a fine line between a smarter default and being creepy.”
422Knight Foundation invests $1 million in creator-driven podcast collective Radiotopia
The money will help PRX’s collective of public media-minded shows develop sustainable business models and expand with new shows and producers.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
American Independent News Network
St. Louis Beacon
Next Door Media
McClatchy
Gannett
Franklin Center
The Chronicle of Higher Education
Ushahidi
INDenverTimes
BBC News
Charlottesville Tomorrow
Gotham Gazette