HOME
          
LATEST STORY
Take two steps back from journalism: What are the editorial products we’re not building?
ABOUT                    SUBSCRIBE
Dec. 15, 2010, 2 p.m.

Dave Winer: There’s no good place for a new Maginot Line for the news

Editor’s Note: We’re wrapping up 2010 by asking some of the smartest people in journalism what the new year will bring.

Today, it’s web pioneer Dave Winer, a man key to the evolution of many of the publishing technologies we use online today, currently a visiting scholar in journalism at NYU, and half the team behind the Rebooting the News podcast.

When people in the news business try to figure out how to make news pay after the Internet, it seems analogous to the French, after being invaded by Germany in World War II, trying to figure out where to put the new Maginot Line.

The Maginot Line would have been a perfect defense in World War I. It didn’t help much in the second war.

Analogously, there was a perfect paywall in the pre-Internet news business, the physical product of a newspaper. There is no equivalent in the new distribution system.

Howard Weaver’s latest post put this into focus for me. That, and the recent attention on Groupon, which it seems to me has usurped, again, one of the big roles that local news organizations could have played, obviating the need to find the new paywall.

It isn’t really a question if you’ve created something worth paying for. It might be very good, and expensive to create. What matters is if there’s a market for it.

The people in the business of creating fixed fortresses might have asked the same question after WWII. We could make a much better Maginot Line now, we know so much more and technology is so much more advanced. Wouldn’t matter, because France wasn’t in the market for a new Maginot Line.

That’s the question news people never seem to ask. How can we create something that has a market? If they asked that question instead, they would restructure their activity. Because there are things similar to news that have generated huge wealth. Not hidden, in plain sight.

The first usurpage was of course Craigslist. It wasn’t so obvious then that this was the natural domain of the press, because Craigslist made a small fraction of the money the news industry used to make from classifieds. It looked like CL was just undermining the press, not competing with it. But Groupon — this is the fastest-growing company of all time. The founder says what they do is find ways for people to get out and enjoy their city. And they make a boatload of money doing it.

Here’s one way of looking at what both Groupon and local news organizations do — they put smart hard-working people into the field to keep tabs on what people in the community are doing. Some of what they are doing is robbing and killing each other — that’s what news is interested in. Another part of what they’re doing is buying from and selling to each other. Groupon is making huge bucks on that.

It seems there’s still time for a philosophy change in the news business. Become more focused on the commerce of your communities, and the opportunities to make money will become more apparent. Seems like common sense to me.

POSTED     Dec. 15, 2010, 2 p.m.
PART OF A SERIES     Predictions for Journalism 2011
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Take two steps back from journalism: What are the editorial products we’re not building?
“Imagine all the wildly different services you could deliver with a building full of writers and developers.”
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
What to read next
899
tweets
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
611New rules governing drone journalism are on the way — and there’s reason to be optimistic
They’re more permissive than some had expected: “Under this regulatory framework, every newsroom will have drones and people certified to fly them. They’ll just be part of the equipment.”
542Internet birthed the radio star: Local newspapers are hoping online radio can be a growth area
Despite slow audience and revenue growth, a handful of newspapers are optimistic about the future of Internet radio.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Times of London
NewsTilt
Medium
NBCNews.com
MSNBC
ReadWrite
Amazon
Al Jazeera
Wisconsin Center for Investigative Journalism
GateHouse Media
Investigative News Network
Ushahidi