Nieman Foundation at Harvard
HOME
          
LATEST STORY
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
ABOUT                    SUBSCRIBE
April 1, 2011, 2 p.m.

“Trimming the Times”: The Atlantic Wire’s new feature wants you to make the most of your 20 clicks

Add another entry into the growing group of New York Times meter-beating strategies: The Atlantic Wire is now providing a daily summary of the best content in the paper. “Now that the New York Times pay wall is live, you only get 20 free clicks a month,” Adam Martin notes in his introduction to the new feature. “For those worried about hitting their limit, we’re taking a look through the paper each morning to find the stories that can make your clicks count.”

“Trimming the Times” isn’t — per its framing, at least — about gaming the Times’ meter, per se; it’s about helping readers navigate stories within an ecosystem that, from the payment perspective, punishes aimless exploration. The inaugural edition of the feature is 400 words and change, with short graphs pointing to stories on the NYT’s front page and its various sections: Global, U.S., Business, Technology, Health, Sports, Opinion, and Arts.

So, essentially, The Atlantic Wire is curating and then summarizing the information the Times has curated and then summarized. Meta!

Here’s how Trimming sums up today’s front page:

Leading today’s paper: A report on the fallout of all those defections on the Libyan government, news that the U.S. will likely not arm the rebels there, and a House of Representatives committee is shocked, shocked! at the high salaries of officials at government-backed lenders Fannie Mae and Freddie Mac. Our top pick for today: Mad Men is saved!

First, it has to be said, Trimming’s wise selection of Don Draper’s Deliverance as the day’s top story demonstrates the validity of its editorial judgment. It also, however, suggests Trimming’s emphasis on curation (service!) over pure aggregation (menace?) — think Today’s Papers, with only one Paper. Introductions of stories with notes like “a worthwhile report,” “you’ll want to read how,” “we’re fascinated by,” and the like create an editorial sensibility that makes the feature feel less like a parasitic repurposing of NYT content and more like a respectful tribute to it.

Anyway, Trimming’s a neat idea — a reminder of the editorial and business opportunities that a paywall at one organization can represent for its fellows, whether foe or friend. It also suggests the cross-platform layering of editorial content that’s increasingly defining the news space: single stories spread across outlets, their look and their length — though not necessarily their core information — changing in the stretch. The value of this kind of meta-curated feature is, it’s worth noting, largely independent of the Times’ paywall. Though the meter thing makes for a nice hook — and though it adds a nicely service-y (and cheeky) element to Trimming as a feature — a cogent, curated summary of the best content in the nation’s paper of record is a useful thing as a general rule, meter or no.

Still, though, it’ll be interesting to see whether the Times’ monthly meter affects monthly traffic patterns for The Atlantic Wire’s newest feature. Today being the first of the month, users’ article-view meters, as of early this morning, have been rolled back to zero. Human nature being what it is, the budgeting mindset — the voice of reason that reminds you to use your clicks wisely throughout the month — probably won’t kick in until at least Article 10 or 15 (or, more realistically, 19). But Trimming wants to be the superego to your web-wandering Id. “It’s the first of the month so your clicks have reset,” Martin acknowledges. But: “You still must budget.”

Image by James Bowe used under a Creative Commons license.

POSTED     April 1, 2011, 2 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Should it stay or should it go: News outlets scramble to cover Britain’s decision to exit the European Union
Online, readers stayed up for the results: Peak traffic to BBC News, for instance, was around 4 a.m. GMT, and by 11 a.m. BBC.com had received 88 million page views.
Acast wants to get new audiences “in the podcast door” with more diverse shows and better data
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
“Medium’s team did everything”: How 5 publishers transitioned their sites to Medium
What happened when Pacific Standard, The Ringer, The Awl, The Bold Italic, and Femsplain moved their sites over to Medium.
What to read next
0Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
0Breaking News wants you to use its app to share news tips with its editors — and other users
“When we find stories in the early stages very quickly, it expedites coverage in other newsrooms as well.”
0What happens when a 50-something journalist gets a week’s worth of news from Snapchat Discover?
The founder of PolitiFact finds distracting soundtracks and stale headlines, but also a fair amount of lively and effective content.
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Tyee
The Daily Show
Publish2
Texas Tribune
Suck.com
Foursquare
PBS
Al Jazeera
Gotham Gazette
St. Louis Globe-Democrat
Iowa Center for Public Affairs Journalism
BBC News