Nieman Foundation at Harvard
HOME
          
LATEST STORY
How The Washington Post built — and will be building on — its “Knowledge Map” feature
ABOUT                    SUBSCRIBE
July 1, 2011, 1 p.m.

Solving data overload with design: News Challenge winner iWitness aggregates media by time and place

Jesse James Garrett

If consumers struggle to keep up with breaking news and current events, it’s certainly not for lack of data. Jesse James Garrett thinks the problem with news is one of design.

“As the data sources become more and more massive, the role of user experience in shaping technology that helps people make sense of those data sources is a vital part of delivering on the mission of journalism,” Garrett said.

Though he went to journalism school, Garrett is a professional web designer. He is president of Adaptive Path, a San Francisco-based design firm he co-founded almost 10 years ago, and best known for coining the term AJAX to describe a new way of building websites.

Garrett’s first attempt to rescue journalism from bad design is iWitness, an aggregation tool that will mine Twitter, Flickr, and YouTube for user-generated material unique to a particular time and place — the kind of tool that might prove particularly useful during political protests or natural disasters. iWitness is only an idea at this point, but now it’s funded by a two-year, $360,000 grant from the Knight News Challenge.

“Give us a time and a place and we’ll find everything, from the services that we’re able to support, that was posted by somebody who was there — in that place, at that time,” Garrett said. Centrality is one of iWitness’ key selling points. Nothing out there at the moment automatically pulls content from across social-service sites at the same time.

“The sites themselves don’t really provide easy mechanisms for sifting their data by location. They’re collecting all this data, but they don’t really present it to users in a way that makes it easy for them to work,” Garrett said. For all the petabytes of data out there, there’s even more metadata — data about the data — just waiting to be put in context.

So if you were able to follow the streams of photos and video and tweets coming out of Tahrir Square right now, for example, it would give you an immediate, and intimate, insight into the political upheaval in Egypt. “That right now is very difficult to do. It takes a lot of manual labor,” Garrett said. Even Andy Carvin sleeps.

Andy Carvin, of course, adds another layer — human-powered curation — to the mix, and that’s not what iWitness is for. It’s not Storify, Garrett said.

“I feel like Storify’s core strength is as a curation tool, to allow people to pull together and create a narrative from social media. What we’re doing is really raw aggregation,” he said. You could use iWitness to gather source material for a story, the way you might use Kayak as a starting point for planning a trip.

Garrett will distribute the code as open-source, not because the Knight Foundation requires it but because he thinks it’s the most effective way to win widespread adoption. He plans to build a working demo but leave it up to others to build public-facing websites. News organizations also could adopt and expand the software for internal use.

The project will borrow some of the programmers and designers at Adaptive Path and should get underway this fall. The involvement of a respected design firm, not a news organization, is interesting — and not a traditional choice for the News Challenge. iWitness will probably be beautiful. And that could be what gets people to use it.

POSTED     July 1, 2011, 1 p.m.
PART OF A SERIES     Knight News Challenge 2011
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How The Washington Post built — and will be building on — its “Knowledge Map” feature
The Post is looking to create a database of “supplements” — categorized pieces of text and graphics that help give context around complicated news topics — and add it as a contextual layer across lots of different Post stories.
How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
The New York Times built a robot to help make article tagging easier
Developed by the Times R&D lab, the Editor tool scans text to suggest article tags in real time. But the automatic tagging system won’t be moving into the newsroom soon.
What to read next
1119
tweets
New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
701Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
575How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Awl
GlobalPost
Bayosphere
The Globe and Mail
TBD
La Nación
Global Voices
Facebook
I-News
Fwix
Dallas Morning News
The Tyee