HOME
          
LATEST STORY
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
ABOUT                    SUBSCRIBE
Dec. 12, 2011, 10 a.m.

“A very natural thing for me”: Politico reporter Ben Smith on his move to Buzzfeed

The veteran blogger will be testing the limits of original news content on the social web.

Late last night, in a move “sure to surprise the political and journalistic classes,” Buzzfeed announced that it’s made a new hire: Ben Smith. The Ben Smith, of Politico fame, the blogger who helped define what it means to be a political reporter who just happens to do his reporting in the digital space.

“Ben is a new breed of reporter who merges journalistic values with digital fluency,” Buzzfeed founder Jonah Peretti told me, in an email, of the hire. “He grew up in newsrooms and knows how to chase down a scoop. But he is web native and understands how social media moves a story.”

So, starting January 1, Smith will leave his blog at Politico (he’ll stay on as a weekly columnist) to become Buzzfeed’s editor-in-chief. He’ll be charged with expanding the social aggregation site’s editorial coverage through the launching of new content sections (topics to be announced), the writing of his own content, and the hiring of reporters whose work he’ll be editing.

Yep, reporters. More than a dozen of them, in fact.

“My basic view, all along, has been that you can take the values of good, straight reporting and apply them” to web reporting, Smith told me in a phone call. At the same time, though, “you don’t have to be yoked to the conventions.” The online space is above all an experimental space.

Smith is known not just for his reporting, but also for the the entrepreneurial drive he brings to it; as surprising as his move to Buzzfeed might be on the surface, it’s also a logical place for him to experiment with combining traditional reporting and experimental methods of social distribution. As he puts it: “This just seems like a very natural thing for me.”

The idea is to continue the type of work he’s been doing at Politico — reported blogging — and to combine that content with the social elements of Buzzfeed. So: Reporting, amplified. Reporting, viral-ized. Smith and Peretti will be starting from the premise — less a theory than “just the reality for me,” Smith says — that people are now mostly (and increasingly) getting their news from social sources like Twitter, Facebook, and aggregators. Journalism is increasingly part of the social web. And “when you think of your news organization that way,” Smith says, “it’s very liberating.”

And within the social space, Smith points out, one of the things people most like to share is news that is actually, you know, new. As Peretti told me last week, people are increasingly aware of themselves not just as consumers of content, but as curators of it. They increasingly appreciate the role they play as, if not breakers of news, then disseminators of it. And that means that newness itself has viral potential — and that Buzzfeed, newly Smith-ified, will put a premium on new content. Explanatory reporting, as well as Buzzfeed standbys like graphics and video content, will also be part of the mix — but the core of it all will be hard news. “Great reporting and scoops will speak for themselves,” Smith says.

And though Smith and his team will certainly be using all the tech tools at their disposal to get those scoops — Buzzfeed’s staff “have amazing technical abilities,” Smith points out — “I’m not hiring coders,” he stresses. “I want to hire reporters who get scoops the same way they have always have.”

So…phone calls, shoe leather, boots, ground, the whole thing?

Yep: “Phone calls, trips to Iowa, drinks with political operatives,” Smith says.

All that will mean big changes for Buzzfeed, which has so far been known less for reporting the news than for providing friendly distractions from it. But “I think Buzzfeed wants to do something really new — different from what it’s been doing, and different from what anyone else is doing,” Smith says. “We want to be a real, important voice on topics people care about.”

Smith describes his new role as “trying to help build the first true social news organization — that is, an outfit built on the understanding that readers increasingly get and share their news on Twitter, Facebook, and other platforms.” Peretti’s vision is equally grand: to build, he told me, “the definitive social news organization.”

The challenge in all that — and, potentially, the big opportunity — will be to combine reporting and reach to maximum effect. And to combine the distractional element of Buzzfeed with the informational. As one Twitterer put it, “So many people think its cool that @benpolitico is going to @buzzfeed, but look at @buzzfeed, complete pap, and old-paradigm as well.”

To which Smith replied: “Stay tuned.”

Image via Politico.

POSTED     Dec. 12, 2011, 10 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
The newsonomics of new cutbacks at The New York Times
The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
With limited time to revamp WNYC’s Schoolbook, John Keefe decided to take his team on the road
The new Schoolbook will have targeted emails, major content partnerships, three languages, and more — and building it took just seven days.
What to read next
751
tweets
Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
677Designer or journalist: Who shapes the news you read in your favorite apps?
A new study looks at how engineers and designers from companies like Storify, Zite, and Google News see their work as similar — and different — from traditional journalism.
596Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum
The Guardian is making its biggest bet on memberships and events by renovating a 30,000 square foot space to host live activities in the heart of London.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Semana
WikiLeaks
Chicago Tribune
The Daily
Outside.in
NewsTilt
Wisconsin Center for Investigative Journalism
PBS
Texas Tribune
I-News
Detroit Free Press and Detroit News
Byliner