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Tom Stites: Layoffs and cutbacks lead to a new world of news deserts

The veteran editor asks what happens when a community loses a newspaper — or the reporting heart of one. Part 2 of 3.
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Editor’s note: Tom Stites had a long career in newspapers, editing Pulitzer-winning projects and working at top newspapers like The New York Times, the Chicago Tribune, and the Philadelphia Inquirer. In recent years, he’s shifted his emphasis to trying to figure out a new business model for journalism through the Banyan Project. Here, Tom outlines where he believes web journalism stands today and one model he thinks might work; here’s part one, this is part two, and here’s part three.

Here’s a challenge: Name a straightforward two-word phrase related to journalism that you can enter in Google and get only one result.

Stumped? Try “news desert” — one, and only one, direct hit.1

Now check Wikipedia. “News desert” comes up entirely empty — but “food desert” gets 3,400 words. Any why not? Hunger is a crucial issue, and “food desert” provides a vivid frame that elicits a mental movie of hungry people crawling over arid dunes in search of an oasis for sustenance.

Frames matter. They determine how an issue is understood, driving this understanding into the language and thus into people’s thinking about what actions to take. One proof of the power of “food desert” as a frame is that a Google search yields thousands of direct hits — including links to serious actions people have taken, including the Agriculture Department’s food desert locator and to Food Desert Awareness Month.

But isn’t it also a crucial issue that a huge part of the American people, the less-than-affluent majority, is civically malnourished due to the sad state of U.S. journalism — and that the nation’s broad electorate is thus all but certainly ill informed? It has long troubled me, and many others, that an issue so central to democracy has such a peripheral role in the discourse about journalism’s future, which tends to focus more on crowdsourcing, Twitter and Facebook, aggregation vs. original reporting, how AOL is faring with Patch, and search engine optimization. These are important topics, but perhaps an energizing frame like “news desert” can widen the aperture of thinking about journalism’s future and sharpen the focus on people’s and democracy’s needs — on journalism as public good.

Elites and the affluent are awash in information designed to serve them, but everyday people, who often grapple with significantly different concerns, are hungry for credible information they need to make their best life and citizenship decisions. Sadly, in many communities there’s just no oasis, no sustenance to be found — communities where the “new news ecosystem” is not a cliché but a desert.

The Chicago journalist Laura S. Washington introduced me to the desert frame, and she credits a South Side community organizer for originating it. Washington used it in her remarks in April when she and I were members of a panel called Journalism and Democracy: Rebuilding Media for our Communities at the 2011 National Conference for Media Reform. Suddenly a movie was running in the little screen in my mind: The protagonists were losing sleep on a hot night, worrying over life issues they might be able to resolve if only they had the right information — but there was no news oasis in the landscape of their lives, so they just kept tossing and turning. I couldn’t see if movies were playing in the heads of the hundreds of people in the hall listening to our panel, but they clearly got exactly what Washington meant.

So I’ve been using “news desert” in conversations and presentations over the last six months. It never fails to communicate powerfully.

“Gee,” a community leader in Haverhill, Massachusetts, said when I used it. “That sure describes us.”

Haverhill is a middle-income city of 60,879 whose daily newspaper and community radio station folded years ago and whose sole weekly is withering — and it will be the pilot city for the Banyan Project, a web journalism startup I lead that’s designed to sustain itself while serving communities and publics that other media tend to ignore. News deserts are places whose economies cannot sustain any established business model for journalism, for-profit or nonprofit, and Haverhill exemplifies one kind: municipalities whose news institutions have failed or faded as advertising has dried up and can no longer come close to meeting the information needs of the community and its people. Many rural communities fit this category as well.

Demographics rather than political boundaries define other news deserts categories. In a speech at the Media Giraffe Project’s 2006 Conference, I laid out how metropolitan newspapers across the land tailor their coverage to serve readers in the top two quintiles of the income distribution, ignoring the quite different information needs of everybody else — and that was before the five-year newspaper ad revenue nosedive caused widespread layoffs, further shriveling the supply of original reporting that is the bedrock of journalism’s public good. I didn’t have the news-desert frame back then, but when it comes to life-relevant original reporting it’s clear that it describes where the less-than-affluent American public tends to live.

Minority communities in big cities tend to be the most arid news deserts of all, a point Washington made in her NCMR panel presentation and in an In These Times essay. (A Chicago blogger’s item calling attention to her essay is the source of that one and only Google hit.) Washington’s desert phrase was a bit different.

“We live in a communications desert,” her essay begins. “How can this be, you say? Our 24/7 news cycle delivers…millions of words, bytes, video clips, posts, emails and tweets…Yet paradoxically, in this ‘revolutionary’ media age, our cities are parched for information and news coverage with context and quality.”

She cited foundation-funded research aimed at assessing the news needs of low-income and minority communities on Chicago’s West and South Sides. Low-income respondents in an 800-person phone survey were less connected than others on every measure tested. People told focus groups that they read Chicago’s dailies but found little that resonates with their lives.

And it’s not just the newspapers. In a speech in June, FCC commissioner Michael Copps cited a study that shows that black or Hispanic populations have fewer Internet-only news sites. “If the majority of hyperlocal sites are taking hold in affluent areas that can support advertising,” he said, “have we really dealt with diversity and competition, or have we just moved media injustice onto a new field?”

Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned (see Part I of this series). There are fresh examples from week to week and from coast to coast, but none is more vivid, or sadder, than the dramatic increase in aridity that newspaper readers in San Francisco Bay communities are surely experiencing right now.

The Bay Area News Group, which had been 13 dailies published by the Denver-based MediaNews chain, last month cut 34 newsroom positions across the group and combined five of its titles into two; in total, more than 100 employees lost their jobs. In one stroke, three papers died and the 10 survivors were all wounded. Readers will find the papers less reflective of their communities — they’ll have local news sections and most will have familiar nameplates, but their general news, sports, and comics pages will be more uniform. And, with the shrunken staff, original community reporting, which has been drying up for years as newspapers laid off reporters, will become even more parched.

Eric Newton, now senior advisor to the president of the Knight Foundation, was managing editor of The Oakland Tribune 20 years ago. In a posting to the Knight Blog, he recalled that he’d supervised a staff of 130 full-time journalists; after years of attrition the newsroom was home to only a dozen reporters — and this was before the newest cutbacks.

Newton recalled that Bob Maynard, The Tribune’s revered late publisher, had referred to the daily newspaper as “an instrument of community understanding.” Newton added, “We need some new instruments.”

Tomorrow: Might the elusive Web journalism model be neither for-profit nor non-profit?

Tom Stites, president and founder of the Banyan Project, which is building a model for web journalism as a reader-owned cooperative, was a 2010-2011 fellow at the Berkman Center for Internet and Society at Harvard.

Photo of Morocco’s Erg Chigaga by Joshua Benton.

Notes
  1. In addition to the single direct hit for “news desert”, Google also turns up 55,698 false positives, with “news” ending one phrase and “desert” starting the next. And, ironically, 48 hours before this piece was posted, my friend Doug Muder added a second, quoting me.
                                   
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  • http://twitter.com/rosscwilliams rosscwilliams

    “Elites and the affluent are awash in information designed to serve them, but everyday people, who often grapple with significantly different concerns, are hungry for credible information they need to make their best life and citizenship decisions.”

    And what exactly are those different concerns? This reflects the point of view of a clueless elite. Most “everyday people” have far more access to raw information than they ever have. What is missing is the carefully constructed media narrative that defines that information in ways that benefit the wealthy and powerful. 

    There is, of course, still a lot of bad information out there. And we still lack a lack of good tools for sorting through it. But at least we no longer limited to a media monoculture’s singular perspective with facts selected to support it. 

    New desert? Not hardly. More like a news feast with too much on the table to even sample it all. 

  • http://twitter.com/tomstites Tom Stites

    Life issues lead the list of the different concerns of everyday people, and there are many.

    Example:  65 percent of U.S. households have a net worth of $25,000 or less, including their real estate; do you know a source of personal finance journalism that offers trustworthy guidance on how to stay out of the grips of payday lenders, and to save money when money is seriously scarce?  I’ve spent a lot of time searching the “news feast on the Web” and I find almost zero guidance in this realm, at least until folks end up in the credit counseling office. And newspaper personal finance columns are written for investors.

    Example:  50 million Americans have no medical insurance, and 25 million more are so underinsured that they don’t go to the doctor except in case of disaster.  The Web abounds with medical advice that assumes that everybody has insurance and tells people to see their doctors.  I’ve spent a lot of time searching the “news feast” for trustworthy medical guidance for people with no insurance — not the elite and the affluent — and come up largely empty.  And newspaper health columns are written for people with insurance.

    Example:  80 percent of working Americans are paid by the hour, and the less affluent they are the likelier they are to be unemployed.  The Web, and newspapers, are awash in guidance for salaried people as they pursue their careers, but there’s very little for everybody else.

    You say people have more access to raw information than ever.  I certainly agree there’s more raw information than ever, but we differ a bit when it comes to the issue of access. The data show that the farther down the income distribution people are, the less likely they are to have broadband access at home, or even Internet access.  For people whose work presumes always-on Web access, it’s easy to forget that most people work on sales, warehouse or shop floors and on construction jobs.  This too is an access issue.  Further, I fear that assuming everyone has the access, time, interest and skill to sift raw information on the Web runs the risk of “clueless elite” thinking.  Go to a public library some time and count the people standing in line to use a publicly owned computer for strictly limited time — perhaps to search for a job.  For lots of everyday people, this is everyday reality.

    I believe the Web invites us to create new forms of news institutions that will provide the broad public with reliable, low-friction journalism that they’ll find relevant, respectful, and worthy of their trust — and that escapes the trap of “the carefully constructed media narrative” that benefits “the wealthy and powerful.”  Have some hope and fire up your ingenuity – democracy needs all of us to turn our imaginations loose on creating such new models.

    Read Part 3 tomorrow to see my thoughts on how to create news institutions that are accountable to their readers.

  • http://www.sfpublicpress.org Michael Stoll

    Hear hear, Tom. But I would go further. The news deserts existed long before the last five years’ news industry collapse. When at its fattest and most content, the journalism establishment specialized in covering business from the perspective of the investors, housing from the perspective of folks who could afford a new home in the suburbs, transportation from the perspective of those who never set foot on public transit and poor communities of color from an outsider point of view that portrayed only crime scenes and street festivals.

    Much of this comes not from journalism’s over-reliance on advertising per se, but from the encroachment over time of a corporate culture that drained local journalism of its abiding dedication to public-interest news and replaced it with “content” whose sole purpose was to raise the price of the advertising it was wrapped around. Editors became increasingly eclipsed by ad departments that boasted in media kits that they reached the highest-income households in the community.

    Thus, perversely, one publisher at the San Francisco Examiner earlier in the decade got up at a journalism conference and bragged about its winning business model: free home delivery of the paper only to households in census blocks in which the household income was more than $75,000 a year. The poor be damned. This is journalistic redlining, and it occurred before the crash.

    Good riddance to that kind of corruption. We need new ideas and new institutions that are locally accountable, mission-driven and less-commercial or noncommercial. Even if they don’t generate the double-digit profits of yore.

  • http://www.farawarner.com Fara

    As with the food desert concept, the problem lies not only in
    lack of news, but in a lack of news that fulfills and educates and
    informs. There are vast amounts of “content” out there (just like
    McDonald’s, which serves more food around the world than even the United
    Nations Refugee relief funds) but as we are recognizing that food
    doesn’t fulfill and in some cases may be detrimental to our health. Is
    the same true of the news desert? I suspect so…particularly online where often the focus is on
    “click candy” items that do little more than drive traffic.

  • Julia Reischel

    Hi Tom,

    I’m the publisher of the Watershed Post, an online newspaper serving the news-impoverished Catskills region of upstate New York. I can stake a firm claim to coining the term “news desert” as you are using it to describe journalism in America. 

    I first used the term to describe the news diet of the Catskills in December 2010 as I was applying for grants from the Knight News Challenge, the WeMedia PitchIt! Challenge, and the International Women’s Media Foundation Global Digital News Frontier program. At the time, I Googled the the term and got 0 results. No one had ever said it, it seemed.

    Google isn’t the best measure, however. Although I’ve been talking about news deserts since then, my mentions aren’t showing up on Google. (My Knight News Challenge and WePitchIt! applications, although public, are now gone from their websites now that the new funding cycle has begun. We didn’t get funding from either organization, although I wonder if the term in my Knight application somehow cross-pollinated the Community News Matters project that inspired Laura Washington’s column.)

    The Watershed Post received a $20,000 grant from the IWMF in February 2011. As you can see, we use the term “news desert” quite a lot in connection with that grant: http://iwmf.org/pioneering-change/new-media-women-entrepreneurs/2011-winners/newsshed.aspx.

    Back in May 2011, I even started a blog to talk about news deserts — http://newsshed.wordpress.com/about/. I had a feeling that the term would take off, and I wanted to have a place to discuss it. But I became too busy writing news for our 5,000 square-mile news desert to keep up with the blog.

    Clearly, the time is ripe to talk about news deserts, whoever came up with it first. I, too, have found that the term is an excellent frame to explain the problems that plague the newspaper industry, especially in poor rural areas. I’m delighted the term is catching on, and hope that it helps sustainable journalism start-ups across the country communicate why the work that they do is so desperately needed.

    Cheers,
    Julia Reischel
    Watershed Post
    http://www.watershedpost.com
    julia.reischel@watershedpost.com

    Other “news desert” mentions that aren’t showing up on Google:

    The CJR’s News Frontier Database: http://www.cjr.org/the_news_frontier_database/2011/06/watershed-post.php

    The Watershed Post’s advertising page: http://www.watershedpost.com/advertise

    The Alliance for Local Reporting’s Fund for Local News blog: http://fundforlocalnews.wordpress.com/coverage-partner-the-watershed-post/