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Articles by Nikki Usher

Nikki Usher is an assistant professor at George Washington University’s School of Media and Public Affairs this fall. She received her PhD in May 2011 from the University of Southern California’s Annenberg School for Communication and Journalism. She has published and blogged about topics ranging from citizen journalism, the origins of news on the web, the implications of the new media economy and news business models, and the changing identity of legacy journalists. Her dissertation is focused on how business newsrooms are adapting to the changing digital environment, with the The New York Times as her principal research site. She has conducted field research at NPR, The Christian Science Monitor, Marketplace public radio, TheStreet.com, and The Times. She was also a research assistant for the Knight Digital Media Center, where she still assists in projects looking at the evolution of newsroom leadership. Prior to life as an academic, Nikki was a reporter for the Philadelphia Inquirer. You can reach her at nusher@usc.edu.
@nikkiusher
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In this excerpt of her new book — based on months spent observing the inner workings of the Times’ newsroom — Nikki Usher shows how some of digital news’ most important real estate gets allocated, minute by minute.
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The Gannett paper is finding that its new, more modern space can be useful as a marketing tool for the paper itself.
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Does the rise of mobile devices mean journalists no longer need a newsroom in the middle of where news happens? The Herald’s move out of downtown suggests physical proximity still means something in the digital world.
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Across the country, newspapers are leaving their old haunts and shifting to cheaper buildings — and taking the opportunity to reshape how their newsrooms look.
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Like other newspapers, the Herald has seen the benefits in relying on humans over bots in running social media accounts.
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The International Herald Tribune will soon be a newspaper for the history books, but its de-Americanizing frame may prove useful in a globalized world.
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“Online advertising is still fleeting, and no amount of social metrics canoodling, in my view, is likely to change that — even for Facebook.”
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The George Washington professor argues small newspaper publishers are hanging on to false optimism that the importance of their work will save their business.
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Why a defined and loyal audience may not be enough to keep some niche news sites afloat.
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Now that the U.S. space shuttle program has ended, what will become of the journalists who covered it?
What to read next
2351
tweets
The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1287Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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