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Articles by Nikki Usher

Nikki Usher is an assistant professor at George Washington University’s School of Media and Public Affairs this fall. She received her PhD in May 2011 from the University of Southern California’s Annenberg School for Communication and Journalism. She has published and blogged about topics ranging from citizen journalism, the origins of news on the web, the implications of the new media economy and news business models, and the changing identity of legacy journalists. Her dissertation is focused on how business newsrooms are adapting to the changing digital environment, with the The New York Times as her principal research site. She has conducted field research at NPR, The Christian Science Monitor, Marketplace public radio, TheStreet.com, and The Times. She was also a research assistant for the Knight Digital Media Center, where she still assists in projects looking at the evolution of newsroom leadership. Prior to life as an academic, Nikki was a reporter for the Philadelphia Inquirer. You can reach her at nusher@usc.edu.
@nikkiusher
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In this excerpt of her new book — based on months spent observing the inner workings of the Times’ newsroom — Nikki Usher shows how some of digital news’ most important real estate gets allocated, minute by minute.
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The Gannett paper is finding that its new, more modern space can be useful as a marketing tool for the paper itself.
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Does the rise of mobile devices mean journalists no longer need a newsroom in the middle of where news happens? The Herald’s move out of downtown suggests physical proximity still means something in the digital world.
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Across the country, newspapers are leaving their old haunts and shifting to cheaper buildings — and taking the opportunity to reshape how their newsrooms look.
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Like other newspapers, the Herald has seen the benefits in relying on humans over bots in running social media accounts.
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The International Herald Tribune will soon be a newspaper for the history books, but its de-Americanizing frame may prove useful in a globalized world.
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“Online advertising is still fleeting, and no amount of social metrics canoodling, in my view, is likely to change that — even for Facebook.”
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The George Washington professor argues small newspaper publishers are hanging on to false optimism that the importance of their work will save their business.
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Why a defined and loyal audience may not be enough to keep some niche news sites afloat.
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Now that the U.S. space shuttle program has ended, what will become of the journalists who covered it?
What to read next
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
579What USA Today Sports learned covering the Final Four on Periscope and Snapchat
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
366The Winnipeg Free Press is launching a paywall that lets readers pay by the article
Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.
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