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Articles by Nikki Usher

Nikki Usher is an assistant professor at George Washington University’s School of Media and Public Affairs this fall. She received her PhD in May 2011 from the University of Southern California’s Annenberg School for Communication and Journalism. She has published and blogged about topics ranging from citizen journalism, the origins of news on the web, the implications of the new media economy and news business models, and the changing identity of legacy journalists. Her dissertation is focused on how business newsrooms are adapting to the changing digital environment, with the The New York Times as her principal research site. She has conducted field research at NPR, The Christian Science Monitor, Marketplace public radio, TheStreet.com, and The Times. She was also a research assistant for the Knight Digital Media Center, where she still assists in projects looking at the evolution of newsroom leadership. Prior to life as an academic, Nikki was a reporter for the Philadelphia Inquirer. You can reach her at nusher@usc.edu.
@nikkiusher
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In this excerpt of her new book — based on months spent observing the inner workings of the Times’ newsroom — Nikki Usher shows how some of digital news’ most important real estate gets allocated, minute by minute.
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The Gannett paper is finding that its new, more modern space can be useful as a marketing tool for the paper itself.
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Does the rise of mobile devices mean journalists no longer need a newsroom in the middle of where news happens? The Herald’s move out of downtown suggests physical proximity still means something in the digital world.
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Across the country, newspapers are leaving their old haunts and shifting to cheaper buildings — and taking the opportunity to reshape how their newsrooms look.
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Like other newspapers, the Herald has seen the benefits in relying on humans over bots in running social media accounts.
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The International Herald Tribune will soon be a newspaper for the history books, but its de-Americanizing frame may prove useful in a globalized world.
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“Online advertising is still fleeting, and no amount of social metrics canoodling, in my view, is likely to change that — even for Facebook.”
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The George Washington professor argues small newspaper publishers are hanging on to false optimism that the importance of their work will save their business.
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Why a defined and loyal audience may not be enough to keep some niche news sites afloat.
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Now that the U.S. space shuttle program has ended, what will become of the journalists who covered it?
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
705A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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