Targeted ads build audience in Baltics | Nieman Journalism Lab

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Targeted ads build audience in Baltics

By Joshua Benton @jbenton Oct. 20, 2008, 2:26 p.m.

Journalism Enterprise briefly tells the story of alfa.lt, the third-ranked Lithuanian news site. I don’t know how much the Lithuanian and American Internet experiences overlap, but it is interesting that alfa.lt attributes its growth to targeted online marketing — first via search engines, then (after search got too expensive) via social networks. They knew the demographics they were seeking, and cheap-but-targeted ads online were the way to do it.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).

POSTED Oct. 20, 2008, 2:26 p.m.

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