Nieman Foundation at Harvard
The Society of Professional Journalists faces a “dire situation”
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Oct. 20, 2008, 2:26 p.m.

Targeted ads build audience in Baltics

Journalism Enterprise briefly tells the story of, the third-ranked Lithuanian news site. I don’t know how much the Lithuanian and American Internet experiences overlap, but it is interesting that attributes its growth to targeted online marketing — first via search engines, then (after search got too expensive) via social networks. They knew the demographics they were seeking, and cheap-but-targeted ads online were the way to do it.

POSTED     Oct. 20, 2008, 2:26 p.m.
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