How to improve your blog’s SEO

By Joshua Benton @jbenton Nov. 6, 2008, 10:21 a.m.

Here’s a 30-minute presentation from Stephan Spencer on how to improve your blog’s SEO. (That’s search engine optimization — a fancy term for “ensuring Google likes your site and ranks it high in search results.”) His advice is most directly tuned to users of WordPress blogging software, like The New York Times. (That’s WordPress founder Matt Mullenweg doing the introduction.) But the broad lessons could be used on any sort of blog. Here’s the PowerPoint presentation he was giving; unfortunately, the camera focuses just on Stephan, not his presentation.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).

POSTED Nov. 6, 2008, 10:21 a.m.

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