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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Jan. 28, 2009, 7:15 a.m.

Morning Links: January 28, 2009

— Mark Briggs asks: What’s your video SEO strategy? (That is, how are making sure Google and other search engines are sending traffic to your videos?) He points to this study by a consulting company on the issue.

Google can’t (yet!) understand all the words spoken in your videos, so even if your subject screams “Chicken McNugget” throughout a video, no one Googling for those tasty white-meat nuggets will come across it without a little search-engine optimization help. This is one reason (among many) we publish transcripts of our videos whenever we produce a new one — Google can read transcripts just fine.

— The New York Times opens up an API for its weekly bestseller book lists. Looks interesting, but it’s a shame they don’t seem to be opening up any of the data underlying the list — that is, the sales-data secret sauce that is used to determine who’s No. 1 and who’s No. 7. That would be a fun data set to play around with.

— Bill Cunningham is the Times’ street-fashion photographer, and here is his audio slideshow from inauguration day. I link not because of the photography, but because of how blogger Jason Kottke linked to it:

Be sure to listen to Cunningham’s wonderful narration; he even gets choked up when describing the moment of Obama’s swearing-in. I wish all journalism were this professionally personal (if that makes any sense).

Emphasis all mine.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Jan. 28, 2009, 7:15 a.m.
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