Nieman Foundation at Harvard
HOME
          
LATEST STORY
It’s not their job to buy you cake
ABOUT                    SUBSCRIBE
March 11, 2009, 5:24 a.m.

Google: “What ads do you want?”

Google has long understood and built a business around the notion that, when someone says, “I hate advertising,” what he really means is “I hate advertising that’s absolutely irrelevant to me or that is a visual assault.” Thus, AdSense, which revolutionized online advertising by attempting to gauge what online users were interested in through the pages they visited or the things they searched for.

Today, Google takes it a big step further by asking: “No, really, what is it that you’d like to see?”

picture-6

That’s Google’s new Ads Preferences Manager, which allows you to tell it exactly which category of ads you’d like to see as you browse the web. To repeat: You tell them what you want to see.

It remains to be seen how well this will work, but clearly Google is proceeding from a point of view that would serve the news industry well as we look to find better ways to monetize our sizable and diverse audience.

By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

POSTED     March 11, 2009, 5:24 a.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
It’s not their job to buy you cake
Working remotely for the last year has revealed just how much of office culture is accidental, arbitrary, and sexist.
Overstory Media Group wants to provide cover (and salaries) for local journalists
Two years after a cofounder launched Victoria-based Capital Daily as a daily newsletter, Overstory will try to replicate the success. The new media group has plans to grow to 50 publications and 250 journalists by 2023.
Swati Sharma is leading a new era in Vox’s mission to “explain the world”
“When I think about the kinds of stories I want us to do more of, it’s the kind of coverage that pushes people to have the conversations that lead to real change.”