In the spirit of Yogi Berra’s “Nobody goes there anymore, it’s too crowded,” Mark Lazen of Social Media Today offers a post suggesting that Facebook could become a victim of its own success: “The Facebook death watch begins.” Lazen writes: “FB’s central paradox is that it is conceived as a network for personal friendships. And despite the wishful thinking of social marketers, friends who are always trying to sell something don’t make the best friends.” He points to the demise of AOL and predicts: “In the next year or so we will see a shift of perception. FB will lose its cache as the single place for social interaction with friends. FB members will begin to slip off into new communities where they can socialize without interruption.” Lively discussion ensues in the comments.