Nieman Foundation at Harvard
HOME
          
LATEST STORY
What journalists and independent creators can learn from each other
ABOUT                    SUBSCRIBE
May 30, 2009, 11:33 a.m.

Scarcity no longer exists, even at the local level

Terry Heaton is also concerned about newspapers willingly shutting themselves off from the world. He says this is an ill-conceived effort to make money the old way — by selling scarcity.

News content online is a ubiquitous and increasingly commodified community, and attempts to restrict access so as to create scarcity will only result in the isolation of those who need most to be a part of the discussion, professional journalists. …

The newspaper industry is obsessed with an old model, and rather than trying to fit its square peg into the round hole of Media 2.0, it makes much more sense to focus our attention elsewhere. We should nurture our legacy products as best we can, but we simply must separate our ability to make money from our dependence on the content we create.

The key to that is in defining, understanding and developing the Local Web.

The full post is here.

POSTED     May 30, 2009, 11:33 a.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
What journalists and independent creators can learn from each other
“The question is not about the topics but how you approach the topics.”
Deepfake detection improves when using algorithms that are more aware of demographic diversity
“Our research addresses deepfake detection algorithms’ fairness, rather than just attempting to balance the data. It offers a new approach to algorithm design that considers demographic fairness as a core aspect.”
What it takes to run a metro newspaper in the digital era, according to four top editors
“People will pay you to make their lives easier, even when it comes to telling them which burrito to eat.”