Nieman Foundation at Harvard
HOME
          
LATEST STORY
With elections looming worldwide, here’s how to identify and investigate AI audio deepfakes
ABOUT                    SUBSCRIBE
May 18, 2009, 3:57 p.m.

Will display advertising return after the recession?

Dean Singleton says that the big problem with most analysis of the current newspaper business downturn is that it assumes that the change is secular, not cyclical:

The problems of newspapers, in my view, are very mis-covered by media analysts today. They don’t understand the difference between a severe economic downturn, the most severe we’ve seen in my lifetime, and structural change. There are both going on. There’s structural change going on, and it has been for several years, and that will change our business model. But the majority of the revenue declines we’re seeing in 2009 are plain, old economic downturn.

But, what of the former newspaper advertisers that make it through the current downturn alive? At that point, through creativity and brute force, they’ve weathered the storm without newspaper advertising.  Once advertisers discover that business goes on with or without print advertising, what could possibly motivate them to reopen their wallets? Isn’t this what happened with Craigslist, which did not steal share of classified revenue, but render it moot?

POSTED     May 18, 2009, 3:57 p.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
With elections looming worldwide, here’s how to identify and investigate AI audio deepfakes
“They are easier and cheaper to create than deepfake videos, and there are fewer contextual clues to detect with the naked eye.”
Google tests removing the News tab from search results
The News filter disappearing from Google search results for some users this week won’t help publishers sleep any easier.
Wealthier, urban Americans have access to more local news
But roughly half of U.S. counties have only one news outlet or less.