Nieman Foundation at Harvard
Cancel culture: Why do people cancel news subscriptions? We asked, they answered.
ABOUT                    SUBSCRIBE
Sept. 17, 2009, 1:45 p.m.

Talking Points Memo and the dozen in 2012

Josh Marshall, the founder and editor of Talking Points Memo, just spoke by webcam to a conference at Kent State University, and it was a revealing discussion. He said that TPM’s readership is now at 1.8 million unique visitors per month, which is up from the 1.5 million he told me in July. “We’ve had a lot of growth over the past six months or so,” Marshall said.

He also revealed a datapoint that I hadn’t come across before: 65% of TPM’s audience is male, and Marshall said the gender skew used to be even more dramatic. (It’s also pretty affluent.) The same appears to hold true for rival Politico, which has a 69% male readership, according to Quantcast’s estimate. I don’t know what, if anything, to make of that, but it’s certainly important to understanding the market for online political news.

TPM just embarked on a major expansion, hoping to grow its staff to 18 or 19 within the next year and 60 in three years. (Needless to say, they’re hiring.) So I was interested to hear Marshall say this about his broader ambitions: “By 2012, there will be a dozen or so national publications driving the conversation in this space — what I described as serious political news, national news — and we want to be one of those news organizations.”

If Marshall is right, which news outlets will be part of that dozen in 2012? I could guess, but it will definitely include some names we haven’t heard of yet.

POSTED     Sept. 17, 2009, 1:45 p.m.
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Cancel culture: Why do people cancel news subscriptions? We asked, they answered.
We found that the primary stated reason was money, followed by political or ideological concerns.
Expensive, boring, and wrong: Here are all the news publications people canceled and why
From AdAge to the Wyoming Tribune Eagle.
The Plug aims to offer rigorous reporting on Black and brown tech
“Venture capital typically does not back [Black] media, unless, of course, you’re Carlos Watson.”