Nieman Foundation at Harvard
HOME
          
LATEST STORY
Journalism scholars want to make journalism better. They’re not quite sure how.
ABOUT                    SUBSCRIBE
Sept. 28, 2011, 2 p.m.

The Boston Globe’s new paywall strategy: A Nieman Journalism Lab discussion

Top Globe execs talk about the split between (free) Boston.com and (paid) BostonGlobe.com.

On Monday night, we were happy to host a discussion with some top execs at The Boston Globe on their new two-site paywall strategy. Thanks to all of you who either came to Lippmann House for the event, watched the livestream, or followed along on Twitter. We’ve now got video of the full event, which got into some meaty issues around paid content, the merits of a “print-like” experience, and how newspapers are evolving.

Above, you’ll see, from left to right, me; Michael Manning, Globe product manager; Lisa DeSisto, Globe chief advertising officer; Marty Baron, Globe editor; and Chris Mayer, Globe publisher. Enjoy.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Sept. 28, 2011, 2 p.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Journalism scholars want to make journalism better. They’re not quite sure how.
Does any of this work actually matter?
Congress fights to keep AM radio in cars
The AM Radio for Every Vehicle Act is being deliberated in both houses of Congress.
Going back to the well: CNN.com, the most popular news site in the U.S., is putting up a paywall
It has a much better chance of success than CNN+ ever did. But it still has to convince people its work is distinctive enough to break out the credit card.