The Globe is switching to a metered paywall and turning Boston.com into an independent news site. Now the paper plans to increase its digital presence with new sites covering technology and religion.
61Fresh is the latest experiment from Globe Lab, the paper’s R&D department, to find ways to harness social signals to see what readers are talking about.
The newspaper world’s most prominent exemplar of responsive design is also putting a bet on Apple’s App Store — at a price point aimed at people who wouldn’t normally pay full fare.
While Boston.com focused on community outreach and delivering “what you need to know,” BostonGlobe.com delved into traditional reporting backed by multimedia and interactive graphics. Justin Ellis
BostonGlobe.com is increasing subscribers, and Boston.com is finding new ways to make money. But as buyers look at New England institution, how is it juggling its two-brand strategy?
Ellis, Justin. "Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Feb. 2013. Web. 25 Apr. 2024.
APA
Ellis, J. (2013, Feb. 22). Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2013/02/split-in-two-how-the-boston-globe-up-for-sale-is-navigating-its-freepaid-strategy/
Chicago
Ellis, Justin. "Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy." Nieman Journalism Lab. Last modified February 22, 2013. Accessed April 25, 2024. https://www.niemanlab.org/2013/02/split-in-two-how-the-boston-globe-up-for-sale-is-navigating-its-freepaid-strategy/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/02/split-in-two-how-the-boston-globe-up-for-sale-is-navigating-its-freepaid-strategy/
| title = Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 22 February 2013
| accessdate = 25 April 2024
| ref = {{harvid|Ellis|2013}}
}}
