Nieman Foundation at Harvard
HOME
          
LATEST STORY
Why “Sorry, I don’t know” is sometimes the best answer: The Washington Post’s technology chief on its first AI chatbot
ABOUT                    SUBSCRIBE
Oct. 19, 2011, 10 a.m.

Bostonist is shuttered as the Gothamist network looks to grow

Publisher Jake Dobkin said its traffic levels were low compared to the rest of the Gothamist sites and that the network’s largest cities perform best.

Despite shuttering Bostonist earlier this month, Jake Dobkin said his Gothamist network of sites is growing.

Bostonist failed to gain traction after more than six years on the web, he said, bringing in only about 1 percent of total Gothamist network traffic over the past six months. Editor Matthew Gannon announced the end on Oct. 7: “At least we outlasted the 2011 Red Sox.”

In an email, Dobkin told me the demise of Bostonist (and, earlier this year, Phillyist) is a pruning. “We call it a hiatus,” he said, “because we might return to the cities once we could afford to operate them the way we do in NYC, with multiple full time editors.”

Network-wide, unique visitors are up about 40 percent year-over-year, and revenue up about 50 percent, Dobkin said. According to Quantcast data, the Gothamist network attracted 3.2 million unique visitors per month, on average, over the past 12 months.

“Continuing that kind of growth requires focusing on what we do well. And what we do well seems to be the larger cities — NYC, LA, SF, CHI, and DC,” he said. “We’ve been hiring a lot of staff in those five (we’ve doubled in size the last 12 months), and we plan to continue doing that through 2012. We’d also like to expand the sales team from NYC, where the sales team is based, to also having local reps in each city.” Dobkin did not want to go into more detail about money but said he and co-founder Jen Chung fund the enterprise themselves.

For a city so large, Boston is woefully underserved by local news blogs. The most popular is Adam Gaffin’s independent Universal Hub. There are a few smaller sites. And WBUR’s Hubbub (my own failure, from when I worked at WBUR), folded in August. That’s about it.

Dobkin described smaller sites in Austin and Seattle as ongoing experiments. Gothamist’s foreign sites — in Toronto, London, and Shanghai — are independent spinoffs. Last year, Gothamist appeared set to be acquired by Cablevision, but the deal fell apart a few months later.

POSTED     Oct. 19, 2011, 10 a.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Why “Sorry, I don’t know” is sometimes the best answer: The Washington Post’s technology chief on its first AI chatbot
“For Google, that might be failure mode…but for us, that is success,” says the Post’s Vineet Khosla
Browser cookies, as unkillable as cockroaches, won’t be leaving Google Chrome after all
Google — which planned to block third-party cookies in 2022, then 2023, then 2024, then 2025 — now says it won’t block them after all. A big win for adtech, but what about publishers?
Would you pay to be able to quit TikTok and Instagram? You’d be surprised how many would
“The relationship he has uncovered is more like the co-dependence seen in a destructive relationship, or the way we relate to addictive products such as tobacco that we know are doing us harm.”