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Archives: December 9, 2011

The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of the Harvard Business Review Group argues from experience that it’s important to keep a brand unified and consistent.
There’s a third option, the veteran editor argues: a co-op model that lets communities advance their own interests. Part 3 of 3.
Plus: A legal test of ‘Are bloggers journalists?’, Facebook’s Timeline and Subscribe, and the rest of the week’s future-of-news reading.