What’s the next step down from hyperlocal? Kindalocal? | Nieman Journalism Lab

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What’s the next step down from hyperlocal? Kindalocal?

LINK: adage.com ➚ | Posted by: Joshua Benton | December 9, 2011

AOL’s Patch is trimming back on some of its sites, merging two pairs of New Jersey sites and one pair of California sites. (Sample merger announcement: “It makes more sense to our readers and advertisers to combine the two sites; so often we’ve found that news in one town is of interest to residents of the other.”) If these work out, expect more in 2012, Ad Age says.

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