• Fellowships
  • Reports
  • Lab
  • Storyboard
    • Nieman Foundation at Harvard
    HOME
    About
    Subscribe
    Archives
              
    Foundation
    Reports
    Storyboard
    LATEST STORY
    “Some hard and important lessons”: One of the most promising local news nonprofits looks back — and ahead
    Business Models Mobile & Apps Audience & Social Aggregation & Discovery Reporting & Production
    ABOUT                    SUBSCRIBE
    Dec. 9, 2011, 1:17 p.m.
    Rovio declares Angry Birds a bigger mobile ad platform than Google
    LINK: articles.businessinsider.com  ➚   |   Posted by: Joshua Benton   |   December 9, 2011

    CEO/”Mighty Eagle”/Nieman Lab commenter Peter Vesterbacka says Angry Birds displays 10 billion ad impressions a month in its games. “Right now we’re doing a pretty crap job just serving a bunch of banners, it doesn’t really do much for our fans. So what we want to do is make it into something that is valued by our fans.”

    Business Insider argues Rovio’s actually only No. 1 in mobile display advertising. Which ain’t bad.

    Show tags
     
    What’s the best way to follow how the news is changing?
    Our daily email, with all the freshest future-of-journalism news.
    Prefer a once-a-week email? »
    The latest from Nieman Lab
    “Some hard and important lessons”: One of the most promising local news nonprofits looks back — and ahead
    Sarah Scire
    Jeffrey Goldberg got the push notification of all push notifications — and a hell of a story
    Joshua Benton
    There’s another reason the L.A. Times’ AI-generated opinion ratings are bad (this one doesn’t involve the Klan)
    Joshua Benton
    The NBA’s next big insider may be an outsider
    Jordan Teicher
    Wired’s un-paywalling of stories built on public data is a reminder of its role in the information ecosystem
    Joshua Benton
    Join the 60,000 who get the freshest future-of-journalism news in our daily email.
    “Some hard and important lessons”: One of the most promising local news nonprofits looks back — and ahead
    The National Trust for Local News is a nonprofit organization with a mission so important even its harshest critics want it to succeed.
    Jeffrey Goldberg got the push notification of all push notifications — and a hell of a story
    His inclusion on a high-level Signal chat about American war plans highlights how the Trump administration is operating — and how much of a threat it is to a free press.
    There’s another reason the L.A. Times’ AI-generated opinion ratings are bad (this one doesn’t involve the Klan)
    At a time of increasing polarization and rigid ideologies, the L.A. Times has decided it wants to make its opinion pieces less persuasive to readers by increasing the cost of changing your mind.
    Help advance the Nieman Foundation’s mission “to promote and elevate the standards of journalism” by making a donation.

    To promote and elevate the standards of journalism

    Covering thought leadership in journalism

    Pushing to the future of journalism

    Exploring the art and craft of story
    © 2025 by the President and Fellows of Harvard College  /  Some rights reserved
    Harvard Trademark Privacy Digital Accessibility
    Walter Lippmann House    One Francis Ave.    Cambridge, MA 02138    617 495 2237