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“Maybe the kind of reform that we want comes from creators being like, ‘I’m done'”
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Dec. 9, 2011, 1:17 p.m.

CEO/”Mighty Eagle”/Nieman Lab commenter Peter Vesterbacka says Angry Birds displays 10 billion ad impressions a month in its games. “Right now we’re doing a pretty crap job just serving a bunch of banners, it doesn’t really do much for our fans. So what we want to do is make it into something that is valued by our fans.”

Business Insider argues Rovio’s actually only No. 1 in mobile display advertising. Which ain’t bad.

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