Rovio declares Angry Birds a bigger mobile ad platform than Google | Nieman Journalism Lab

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Rovio declares Angry Birds a bigger mobile ad platform than Google

LINK: articles.businessinsider.com ➚ | Posted by: Joshua Benton | December 9, 2011

CEO/”Mighty Eagle”/Nieman Lab commenter Peter Vesterbacka says Angry Birds displays 10 billion ad impressions a month in its games. “Right now we’re doing a pretty crap job just serving a bunch of banners, it doesn’t really do much for our fans. So what we want to do is make it into something that is valued by our fans.”

Business Insider argues Rovio’s actually only No. 1 in mobile display advertising. Which ain’t bad.

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