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MLA

Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 30 Mar. 2020.

APA

Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. Nieman Journalism Lab. Retrieved March 30, 2020, from https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/

Chicago

Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Last modified March 29, 2011. Accessed March 30, 2020. https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
    | title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
    | last = Owens
    | first = Simon
    | work = [[Nieman Journalism Lab]]
    | date = 29 March 2011
    | accessdate = 30 March 2020
    | ref = {{harvid|Owens|2011}}
}}