Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 16 Oct. 2021.
APA
Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. Nieman Journalism Lab. Retrieved October 16, 2021, from https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
Chicago
Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Last modified March 29, 2011. Accessed October 16, 2021. https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
| title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
| last = Owens
| first = Simon
| work = [[Nieman Journalism Lab]]
| date = 29 March 2011
| accessdate = 16 October 2021
| ref = {{harvid|Owens|2011}}
}}
