Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 22 Apr. 2021.
APA
Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. Nieman Journalism Lab. Retrieved April 22, 2021, from https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
Chicago
Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Last modified March 29, 2011. Accessed April 22, 2021. https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
| title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
| last = Owens
| first = Simon
| work = [[Nieman Journalism Lab]]
| date = 29 March 2011
| accessdate = 22 April 2021
| ref = {{harvid|Owens|2011}}
}}
