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MLA

Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 1 Jul. 2022.

APA

Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. Nieman Journalism Lab. Retrieved July 1, 2022, from https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/

Chicago

Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Last modified March 29, 2011. Accessed July 1, 2022. https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
    | title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
    | last = Owens
    | first = Simon
    | work = [[Nieman Journalism Lab]]
    | date = 29 March 2011
    | accessdate = 1 July 2022
    | ref = {{harvid|Owens|2011}}
}}