Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Mar. 2011. Web. 9 Sep. 2024.
APA
Owens, S. (2011, Mar. 29). The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?. Nieman Journalism Lab. Retrieved September 9, 2024, from https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
Chicago
Owens, Simon. "The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?." Nieman Journalism Lab. Last modified March 29, 2011. Accessed September 9, 2024. https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/the-geico-gecko-meets-the-aol-way-are-display-advertisers-too-obsessed-with-click-through-rates/
| title = The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
| last = Owens
| first = Simon
| work = [[Nieman Journalism Lab]]
| date = 29 March 2011
| accessdate = 9 September 2024
| ref = {{harvid|Owens|2011}}
}}
