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March 6, 2019, 10:30 a.m.
Business Models

In New York City? Grab a BuzzFeed print newspaper, today only

“Social. Mobile. Recyclable.”

On Wednesday morning, commuters in NYC’s Union Square, Penn Station, and Herald Square could get BuzzFeed, the print edition, on their way out of the subway. This is a one-time-only “stunt” and it’s being done for fun, BuzzFeed said, but the paper itself — cover story: Momo erotic fan art, by Katie Notopoulos — is real. That’s BuzzFeed News reporter Dominic Holden and editor-in-chief Ben Smith handing it out at Union Square this morning above. The paper’s motto: “Social. Mobile. Recyclable.” (Newspapers are the original mobile device, remember!)

It includes a GIF in print form:

Just look at all those New Yorkers ignoring that paper!

Papers will be available between 5:30 a.m. and 1:30 p.m.

Twitter is not without crankiness: BuzzFeed lays all those people off and then goes and prints a newspaper like money? The company says this is a one-time stunt, for fun. It is designed to get BuzzFeed attention, and with this post, we are obliging.

Top image via Katie Rayford.

Laura Hazard Owen is the editor of Nieman Lab. You can reach her via email (laura_owen@harvard.edu) or Twitter DM (@laurahazardowen).
POSTED     March 6, 2019, 10:30 a.m.
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