“Not what we hoped it was going to be”: Google’s AMP stories comes out of the gate slowly

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Digiday / Max Willens / Apr 19

“It’s too early to call it [a flop], but I don’t think it’s come out of the gate like Google wanted,” said one source at a participating publisher. We covered AMP stories’ introduction earlier this year, when the Washington Post’s lead product manager told us he believed “it will become a core part of our toolbox.” —