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Articles by Ben Werdmuller

Ben Werdmuller is working on the Unlock Protocol.
“Newsrooms that commit to AI-driven storytelling as a way to cut costs while increasing output will be lost in a sea of similarly bland content and spammy marketing.”
“Given a limited set of time, people, and resources, how can you best decide which platforms to bet on?”
“In place of the monolithic super-platforms that were the hallmark of using the internet over the last decade, we’ll see smaller, independent publications and websites that address the needs of their communities more closely.”
“It’s hard work, but democracy is at stake. We’ve exhausted all the magic incantations the internet has to offer.”
“Instead of becoming more like technology companies or remaining beholden to platforms, publishers could help to build the internet they need.”