The internet isn’t something that just happens to you. It’s not a force of nature, like air or the ocean. But that’s how most media companies have treated it: an unforeseeable event that came from nowhere and left a financial crater in its wake.
The media’s arms-length approach to technology hasn’t just decimated business models and put publishers out of business — it’s allowed democracy to be undermined on a massive scale. A single private company’s service is now the way a huge share of Americans discover news and learn about their world. No company should be allowed to become this powerful. Mark Zuckerberg said the age of privacy was over eight years ago, but for many, the implications only became clear recently, in a series of damning revelations and testimonies before Congress.
More attention is finally being paid to these issues. In 2019, big tech companies will respond to overwhelming public opinion and lawmaker concerns, fundamentally changing the way they view privacy. Browsers will block third-party tracking by default. New legislation, inspired by Europe’s GDPR, will prevent invasive apps from spying on your calls and contacts. The adoption of always-on microphones in the nation’s living rooms will begin to slow. As revelations about technology’s role in political wrongdoing become increasingly serious, the surveillance capitalism that has defined the mobile internet era will come to a halt.
From there, publishers will need to make some serious decisions.
They could continue on their path to reform themselves into the shape of technology companies. They could seek large sums of venture capital funding, committing themselves to growth at all costs. They could remain all-in on trusting technology companies to provide their audiences, their publishing platforms, and their monetization engines, outsourcing everything aside from content production until every aspect of their businesses is owned and controlled by someone else.
Or they could take back control.
Instead of becoming more like technology companies or remaining beholden to platforms, publishers could help to build the internet they need.
We talk a lot about building the media institutions of tomorrow, but all the innovative revenue models in the world won’t save you if you reach your audience through a company that wants to own your business. In parallel to new kinds of media institutions, we need new media infrastructure: new ways for people to discover stories and publishers that are immune to monopolies and advertising. Rather than technological monocultures subject to the whims and interests of rich white men in Menlo Park, we need a decentralized internet that serves all people.
There are signs in this direction. Look past the puzzle-box get-rich-quick cryptocurrency companies and you’ll find a new generation of utopian technologists building decentralized architectures that will yield new opportunities for inclusive sharing and discovery. You’ll find sleeper technologies like ActivityPub which are beginning to coalesce to form an open social web. And you’ll find a new generation of publishers who are interested in building their newsroom platforms in collaboration because they realize that it’s in everyone’s interests to have a common platform that anyone can use.
These are all open source technology platforms: Their development is open to anyone to participate in or benefit from. The internet, and on top of it the web, have always been built in this kind of open, collaborative process. It’s not just something that happens to you — it’s something that you can take with both hands, influence, and build. Media companies need to join these communities and participate, either individually or through a nonprofit body that exists to represent them all.
As our relationship with data changes, our relationship with the software that underpins our businesses must, too. In 2019, the time has come for media and democracy to stop being shaped by the internet — and instead for the internet to be shaped by them.
Ben Werdmuller is working on the Unlock Protocol.
Julie Posetti The year of the fight back
Joanne McNeil Building a digital hospice
Mario García The rise of content “pilots”
Peter Bale Venture capital runs out of patience
Jack Riley Facebook refugees, from ad revenue to news habits
Heba Aly The rise of international nonprofit news
Mike Isaac The old exit doors for digital media companies are closing
Michael Rain The year of the culturally relevant curator
Carl Bialik Fatigued news consumers will pay more for less news
Josh Schwartz A pullback from platforms and a focus on product
Pablo Boczkowski Reimagining the media for post-institutional times
Gideon Lichfield Goodbye attention economy, we’ll miss you
Jeremy Gilbert AI finally becomes helpful
Catalina Albeanu Being responsible for what we don’t know
Meredith Artley Huge demand for…anything but politics
Matt Karolian Publishers come to terms with being Facebook’s enablers
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Tim Carmody Unlocking the commons
Kristen Muller Local news fails — in a good way
Almar Latour Reported facts, weaponized in service of action
Juleyka Lantigua Podcasting battles East Coast bias
Callie Schweitzer The rise of the conveners
Darryl Holliday Let’s talk about power (yours)
Celeste LeCompte Local news needs local conversation to survive
Logan Molyneux Seeing social media for what it is
Mariana Moura Santos From pageviews to impact
Robert Hernandez Racists and sexists get replaced
Jared Newman AI-generated fakes launch a software arms race
Angilee Shah The year news orgs say “yes” to real leaders
Emma Carew Grovum The year of the loyal reader
Nicholas Jackson More transparency around newsroom decisions
Stephanie Edgerly It’s time to understand the un-audience
Nathalie Malinarich Video — yes, video
Simon Galperin After capitalism’s fire, journalism’s secondary succession
John Garrett You can’t raise prices forever
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Linda Solomon Wood The year of the climate reporter
Angèle Christin Algorithms and the reflexive turn
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Marie Shanahan Newsrooms take the comments sections back from platforms
Dave Burdick Seeing our blind spots
Joe Amditis Give the audience a seat at the table
Adam Thomas In Europe, foundations invest in news
AX Mina The death of consensus, not the death of truth
Renan Borelli Developing loyalty means developing your talent
Dan Shanoff Bet on sports gambling
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Michael Grant More newsrooms experiment their way to success
Rick Berke The year of loyalty
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Zainab Khan Publishers whose products can stand up to social media giants will win
Tamar Charney Seriously: What do you do for people?
Eric Ulken The year you actually start to like your CMS
Alyssa Zeisler We expand what (and how and who) we serve
Gabriel Snyder Journalism doesn’t fit well in a funnel
Colleen Shalby Representation becomes more than a talking point
Salem Solomon Correcting our corrections
Julia Rubin Meeting people where they are
A.J. Bauer The coming splintering of conservative media
Andrew Donohue Voting rights becomes the new climate change
Sue Cross Return of the water cooler
Millie Tran There is no magic — you’ve got this
Kate Myers Journalism continues to be bad for democracy
Heather Bryant We are responsible for how we use our power
Libby Bawcombe Haikus of the news
Sarah Marshall A return to destination journalism
Geetika Rudra The year of actionable (local) journalism
Masuma Ahuja Make foreign coverage less foreign
Jim Friedlich Meet Citizen Kane 2.0
Victor Pickard We will finally confront systemic market failure
Sue Robinson Reporters go on the offensive
Jonathan Gill Publishers build a common tech platform together
Charo Henríquez Pivot to journalism
Jesse Brown Canada’s subsidy for news backfires
Steve Myers From trying to cover it all to covering what matters
Nico Gendron Reaching Generation Z beyond the coasts
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Alexandra Svokos Good luck convincing us millennials to pay
Ben Werdmuller The platform tide is turning
Zizi Papacharissi Old interface, say hello to the new interface
Joel Konopo Influencers become the new liberated power in Africa
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Amy King We should listen to the kids (especially on Instagram)
Patrick Butler Measuring impact will increase audience trust
Rebecca Searles From silos to Swiss Army knife teams
Matt Skibinski Quality and reliability are the new currencies for publishers
Umbreen Bhatti The story doesn’t end for the people we quote
Don Day Timewalls and other reader revenue experiments
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Ernie Smith The year we step back from the platform
Whitney Phillips Our information systems aren’t broken — they’re working as intended
Kjerstin Thorson Time to get mad about information inequality (again)
Tyler Fisher This is journalism’s do-or-die moment
Kyra Darnton A shift to depth in video
Sarah Alvarez Simplify and redistribute
Shalabh Upadhyay A culture clash on India’s growing Internet
Mandy Jenkins Fight the urge to run away from social media
Mat Yurow Content competition from the tech companies
Mike Caulfield Ditch the media literacy cynicism and get to work
Greg Emerson Power to the user
Nisha Chittal The homepage makes a comeback
John Biewen Podcasts keep getting better
Elva Ramirez News — but make it cinematic
Steve Grove A reckoning for tech’s work with news
Reyhan Harmanci Selling more stories to Hollywood
Eric Nuzum The year of the DIY podcast network
Matthew Pressman The battle over objectivity intensifies
Andrew Ramsammy The great re-pivot to audio
Amy Schmitz Weiss Local news isn’t where you thought it was
Cristi Hegranes A year to invest in the security of local journalists
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Stefanie Murray Local news wakes up and starts collaborating
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Kawandeep Virdee Media wants to take care of you
Adam B. Ellick Video forensic reporting goes mainstream — and local
Elizabeth Dunbar Local reporters reflect on what’s not important
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Rachel Davis Mersey Local news goes minimalist
Mandy Velez Putting the social back in social media
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Joshua P. Darr The nationalization of political news will accelerate
Johannes Klingebiel We all grow hooves
Monique Judge Committing to the truth, calling out lies
Kainaz Amaria We consider who’s behind the camera
Ernst-Jan Pfauth Readers are only getting started
Chase Davis We can acknowledge what we don’t know
Matt Waite “I went to Node.js because I wished to live deliberately”
Jeff Chin We detox from Chartbeat
Errin Haines Say it with me: Racism
Francesco Zaffarano Towards a rethinking of journalism on social media
Francesco Marconi The year of iterative journalism
Dheerja Kaur A focus on problems, not platforms
Jake Shapiro Podcasting is media’s slow food movement
Alberto Cairo A year of uncertainty and confidence
Nikki Usher Three ways national media will further undermine trust
Ariel Zirulnick Participation gets professional
M. Scott Havens Time to swing for the fences
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Rodney Gibbs A bright — and young — year for audio
Rishad Patel A design system for responsible publishing
Jennifer Dargan You don’t build diversity through one-off training sessions
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Knight Foundation A year of local collaboration
Shannon McGregor More bogus embedded tweets in our stories
Renée Kaplan Our future could lie within our own organizations
Bill Adair Another year fighting Trump’s falsehoods
Taylor Lorenz Personal branding is more powerful than ever
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Zuzanna Ziomecka News leadership gets an overdue upgrade
Lauren Katz Community becomes a core newsroom value
Simon Rogers Data journalism becomes a global field
Kelsey Proud Journalism becomes the escape
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Jonas Kaiser Catching up with “Neuland”
John Saroff The pivot to reader revenue’s unintended consequences
Frank Chimero Leave the phone at home and put news on your wrist
Kevin D. Grant A year to embrace journalism as public service
Seema Yasmin We will create our own spaces
Ben Smith The pendulum starts to swing back
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Ståle Grut A new dawn for 3D tech in journalism
Soo Oh Just showing our work isn’t enough
Seth C. Lewis The gap between journalism and research is too wide
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
LaToya Drake Listen up: New stories, new storytellers
Talia Stroud Engaging people across lines of difference
Cory Bergman Journalism as a technology service
Heather Chaplin Agree we’re partisan — for the democratic system
Craig Newmark The end of “loudspeakers for liars”
Candis Callison Learn from Indigenous journalists on covering climate change
Carolina Guerrero Spanish-language audio blows up
Laura E. Davis More access, but not that kind
Steve Henn Smart speakers get smarter
Cherian George Fake news wins in Asia
Ole Reißmann The rise of vertical storytelling
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Brian Moritz The subscription-pocalypse is about to hit
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Rachel Glickhouse Newsrooms will prioritize audience needs
Winny de Jong Data journalism goes undercover
Tushar Banerjee Interactive ads will be the new face of display advertising
Frank Mungeam Tonight at 11: News, sports, and climate change
Andrea Faye Hart Doing less harm, not just more good
Hossein Derakhshan The news is dying, but journalism will not — and should not
Adam Smith Platforms will have to help rebuild trust in news
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
Annie Rudd A more intimate aesthetic of politics — on Insta
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Pia Frey You can’t solve a crisis without treating it as a crisis
Becca Aaronson From bridge roles to product thinkers
P. Kim Bui The misfits become the bosses
Alexis Lloyd & Matt Boggie The year product leads media
Jesse Holcomb We’ll get better at making the case for local journalism
Bill Grueskin Toward a symphony model for local news
Justin Kosslyn Text hits a tipping point